ARC: Research: Bibliographies: Movie Marketing
areas: sectors: readings
ARContribution by Thorsten Hennig-Thurau and Victor Henning
Related ARContent: Movie Marketing
Basuroy, Suman, Subimal Chatterjee, and S. Abraham Ravid (2003), "How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets," Journal of Marketing, 67 (4), 103-17 [Google Scholar].
DeVany, Arthur and Cassey Lee (2001), "Quality Signals in Information Cascades and the Dynamics of the Distribution of Motion Picture Box Office Revenues," Journal of Economic Dynamics and Control, 25, 593-614 [Google Scholar].
Elberse, Anita and Jehoshua Eliashberg (2003), "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures.," Marketing Science, 22 (3), 329-54 [Google Scholar].
Eliashberg, Jehoshua, Anita Elberse, and Mark Leenders (forthcoming), "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, [Full Text] [Google Scholar].
Eliashberg, Jehoshua and Steven M. Shugan (1997), "Film critics: Influencers or predictors?," Journal of Marketing, 61 (2), 68-79 [Google Scholar].
Hennig-Thurau, Thorsten, Gianfranco Walsh, and Oliver Wruck (2001), "An Investigation into the Factors Determining the Success of Service Innovations - The Case of Motion Pictures," Academy of Marketing Science Review, 01 (6) [Full Text] [Google Scholar].
Krider, Robert E. and Charles B. Weinberg (1998), "Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game," Journal of Marketing Research, 35 (1), 1-15 [Google Scholar].
Lehmann, Donald R. and Charles B. Weinberg (2000), "Sales Through Sequential Distribution Channels: An Application to Movies and Videos," Journal of Marketing, 64 (3), 18-33 [Google Scholar].
Prasad, Ashutosh, Bart Bronnenberg, and Vijay Mahajan (2004), "Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry," Review of Marketing Science, 2 (4), 1-18 [Google Scholar].
Reinstein, David A. and Christopher M. Snyder (2005), "The Influence of Expert Reviews on Consumer Demand for Experience Goods: A Case Study of Movie Critics," Journal of Industrial Economics, 53 (1), 27-51 [Google Scholar].
Squire, Jason E. Ed. (2004), The Movie Business Book: Third Edition. New York: Fireside.
Vogel, Harold L. (2004), Entertainment Industry Economics: A Guide for Financial Analyses. Cambridge: Cambridge University Press.