Community

areas: relationships: readings

ARContribution by Xiang (Robert) Li

Bird, M., C. Channon, and A.S.C. Ehrenberg (1970), "Brand Image and Brand Usage," Journal of Marketing Research, 7 (August), 307-14.

Chaudhuri, A., and Holbrook, M. B. (2001), "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty," Journal of Marketing, 15 (2), 81-94.

Crosby, L. A., and Taylor, J. R. (1983), "Psychological commitment and its effects on post-decision evaluation and preference stability among voters," Journal of Consumer Research, 9 (March), 413-431.

Datta, P. R. (2003). The determinants of brand loyalty. Journal of the American Academy of Business, 3 (1/2), 138-145.

Dick, A. S., and Basu, K. (1994), "Customer loyalty: Toward an integrated framework," Journal of the Academy of Marketing Science, 22 (2), 99-113.

Dowling, G. R., and Uncles, M. D. (1997), "Do customer loyalty programs really work? Sloan Management Review, 38 (4), 71-82.

Ehrenberg, Andrew S.C., Mark D. Uncles, and Gerald G. Goodhardt (2004), "Understanding Brand Performance Measures: Using Dirichlet Benchmarks," Journal of Business Research, 57 (12), 1307-25.

Garbarino, E., and Johnson, M. S. (1999), "The different roles of satisfaction, trust, and commitment in customer relationships," Journal of Marketing, 63 (April), 70-87.

Gilliland, D. I., and Bello, D. C. (2002),"Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels," Journal of the Academy of Marketing Science, 30 (1), 24-43.

Gundlach, G. T., and Achrol, R. S. (1995), "The structure of commitment in exchange," Journal of Marketing, 59 (1).

Harrison-Walker, L. J. (2001), "The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents," Journal of Service Research, 4 (1), 60-75.

Hirschman, A. O. (1970). Exit, voice, and loyalty; responses to decline in firms, organizations, and states. Cambridge, Mass., Harvard University Press.

Humby, C., and Hunt, T. (2003). Scoring points: How Tesco is winning customer loyalty. London: Kogan Page.

Jacoby, J., and Chestnut, R. (1978). Brand loyalty measurement and management. New York: Wiley.

Jacoby, J., and Kyner, D. B. (1973), "Brand loyalty vs repeat purchasing behavior," Journal of Marketing Research, 10 (Febuary), 1-9.

Jones, T. (2003), "Personal, professional,and service company commitments in service relationships," Queen's university, Kingston, Ontario, Canada.

Kalafatis, S. P., and Miller, H. (1997), "A re-examination of the commitment-trust theory," In H. G. Gemünden, T. Ritter and A. Walter (Eds.), Relationships and Networks in International Markets (pp. 213-227). Oxford, UK: Pergamon.

Keiningham, T. L., Vavra, T. G., Aksoy, L., and Wallard, H. (2005). Loyalty Myths. John Wiley and Sons Inc

Morgan, R. M., and Hunt, S. D. (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (3), 20-38.

Oliver, R. (1997). Satisfaction: A behavioral perspective on the consumer. New York: Irwin/Mcgraw-Hill.

Oliver, R. L. (1999), "Whence consumer loyalty," Journal of Marketing Research, 63 (Special Issue), 33-44.

Pritchard, M. P., Havitz, M. E., and Howard, D. (1999), "Analyzing the commitment-loyalty link in service contexts," Journal of the Academy of Marketing Science, 27 (3), 333-348.

Rundle-Thiele, S. (2005a), "Elaborating customer loyalty: exploring loyalty to wine retailers," Journal of Retailing and Consumer Services, 12, 333-344.

Rundle-Thiele, S. (2005b), "Loyalty: an empirical exploration of theoretical structure in two service markets," University of South Australia.

Sharma, N., and Patterson, P. G. (1999), "The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services," Journal of Services Marketing, 13 (2/3), 151-170.

Sharma, N., and Patterson, P. G. (2000), "Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services," International Journal of Service Industry Management, 11(5), 470-490.

Sharp, Sharp, and Malcolm Wright (1999), "Questioning the Value of the True Brand Loyalty Distinction," in Australian and New Zealand Marketing Academy 1999, Jack Cadeaux, Dr. (Ed.) Vol. CD proceedings. Sydney: School of Marketing, University of New South Wales.

Shoemaker, S., and Bowen, J. T. (1998), "Loyalty: A strategic commitment," Cornell Hotel and Restaurant Administration Quarterly, Febuary, 12-25.

Shoemaker, S., and Bowen, J. T. (2003), "Commentary on “Loyalty: A Strategic Commitment”, Cornell Hotel and Restaurant Administration Quarterly, Oct/Dec, 47-52.

Uncles, M. D., Dowling, G., and Hammond, K. (2002), "Customer loyalty and customer loyalty programs," Journal of Consumer Marketing, 20 (4), 294-316.