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The ARC is a service of the AMA's Academic Division.
The ARC Editor is Charles Hofacker, assisted by a large and helpful group of ARC types
Recent News, Updates and ARChanges:
March/April Newsletter The latest issue of
Academics@AMA has been emailed to all AMA academic members who have opted in.
Let us know if you did not receive yours.
Theory of Planned Behavior
PhD Student Phuong Nguyen has created a page for this famous and useful CB theory. By the way, you too can contribute a theory page.
Summer 2009
The ARC Summer AMA conference site has updates on DocSIG activities, and a great guide to dining in Chicago. August is on its way so finalize your conference plans now.
Winter 2010 Call
The call for papers for Winter 2010 in New Orleans, 19-22 Feb, is now in place. Submission of papers will take place until 8 Jul. Plan now to submit your best work and to visit the Crescent City.
Your AMA ARConference Portal:
Key Conference Links:
The JM Blog Read and comment on "Does Customer Demotion Jeopardize Loyalty?" in the latest edition of the Journal of Marketing blog.
JMR Editorial Essay
Read new editor Tülin Erdem's comments on how marketing can continue "Spanning the Boundaries" as a diverse academic field.
J International Marketing Awards
Oliver Burgel and Gordon C. Murray have won the 2008 Hans B. Thorelli 5-Year Award and Ruby P. Lee, Qimei Chen, Daekwan Kim and Jean L. Johnson have won the 2008 S. Tamer Cavusgil Award
The Latest from the AMA Journals:
Journal Key Links:
TechSIG Best Dissertation Award The Innovation, Technology and Interactivity SIG seeks dissertation proposals for its annual competition. Entries can be on any topic related to marketing of, or with, technology.
MASSIG Blog Goes Live
The Marketing and Society Special Interest Group has created a forum for news, discussion and research insights on marketing, public policy and society
SERVSIG Announces 2010 Conf
6th SERVSIG international Research Conference, Porto, Portugal, 17-19 Jun 2010
Academic Special Interest Groups Key Links:
Mahajan Award to Kohli Ajay Kohli has won Marketing Strategy SIG's 2009 Vijay Mahajan Award for Career Contributions to Marketing Strategy Research.
Zeithaml Irwin/McGraw Hill Winner
Valarie Zeithaml's speech, given at the Winter Educators' Conference is available, as are her slides (You don't want to miss the shoes).
Key Links for Awards: