About this SIG
ARC: Connections: SIGs: Teaching and Learning
The primary mission of the Teaching
and Learning SIG (TLSIG) is the advancement of marketing education. To
accomplish this mission, we do a variety of activities. At the AMA educator
conferences, we host socials and run special sessions on current topics in
marketing education. Also, in
partnership with Pearson Prentice-Hall, we hold a competition and award the
most the most innovative marketing educator in our field.
At our website
(www.tlsig.cba.neu.edu), we keep our membership informed of upcoming TLSIG
events, how to participate in the Pearson Prentice Hall competition, as
interview leading educators in marketing regarding their efforts to advance the
field (see Professor in the Hot Seat).
In order to provide our members with
critical resources for their achievement, we post the call for papers and other
specials relevant to academia from the journal Marketing Education Review. We also post
links for Teaching Tips courtesy of The Institute for Learning and
Teaching (TILT) at Colorado State University. www.tlsig.cba.neu.edu
Links:
Leaders
Awards
Initiatives
General
Information (no information available at this time)