About this SIG
ARC: Connections: SIGs: Teaching and Learning
The primary mission of the Teaching and Learning SIG (TLSIG) is the advancement of marketing education. To accomplish this mission, we do a variety of activities. At the AMA educator conferences, we host socials and run special sessions on current topics in marketing education. Also, in partnership with Pearson Prentice-Hall, we hold a competition and award the most the most innovative marketing educator in our field.
At our website (www.tlsig.cba.neu.edu), we keep our membership informed of upcoming TLSIG events, how to participate in the Pearson Prentice Hall competition, as interview leading educators in marketing regarding their efforts to advance the field (see Professor in the Hot Seat).
In order to provide our members with critical resources for their achievement, we post the call for papers and other specials relevant to academia from the journal Marketing Education Review. We also post links for Teaching Tips courtesy of The Institute for Learning and Teaching (TILT) at Colorado State University. www.tlsig.cba.neu.edu
General Information (no information available at this time)