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Teaching and Learning Special Interest Group 

ARC: Connections: SIGs: Teaching and Learning: Mission Statement

The Teaching and Learning SIG serves members who are interested in various aspects of marketing education. Two important goals of the Teaching and Learning SIG are to:

  1. facilitate communication among marketing teachers, and
  2. to recognize outstanding teaching performance.

To that end, SIG meetings, usually held during the AMA Summer and Winter Educators' Conferences, and the SIG Web site, provide marketing teachers with excellent opportunities to share information. In addition, the SIG also conducts an annual teaching award program. Members of the Teaching and Learning SIG are usually interested in one or more of the following topics related to teaching:

  • Course/curriculum development
  • Use of technology in the classroom
  • Active learning techniques
  • Integrating the business community into the classroom
  • Assessing teaching effectiveness and student performance
  • Techniques for motivating students
  • Distance/on-line learning
  • Interdisciplinary teaching methods
  • Faculty development
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