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areas: sports: sig

Welcome to the AMA Sports and Special Events Marketing SIG. The mission of SPORTSIG is to strive to expand the knowledge base of the field of sports marketing and further develop the sports marketing academic community through scholarly activities and outputs focused on the research, teaching and practice of sports marketing.

Sports SIG Featured Content:

• Jim Warsaw - Thoughts about Jim Warsaw by SIG Chair Lynn R. Kahle
• Trends in International Sports - An international perspective provided by Lynn R. Kahle
• On Sports as a Business - A commentary by a SportSIG member on sports business topics.
• Reference Web Sites - For the academic teaching in this area looking for current events.
• Teaching Materials - Leading academic textbooks, and supplemental materials and citations.

Sports SIG Background:

• SIG Leadership - A contact list of the volunteer leadership of the Special Interest Group.
• SIG Awards - Distinguished Career Contributions to the Scientific Understanding of Sports Business
• Events and Organizations - Academic organizations and yearly events held on sports marketing.

If you are interested in contributing a short entry to "On Sports as a Business" commentary, please contact Vassilis Dalakas at dalakasv1@nku.edu.