The Services SIG (SERVSIG) serves
American Marketing Association academics who are interested in services
research. SERVSIG was founded by Ray Fisk in 1993. Since that time, SERVSIG has
sponsored numerous panels and sessions at AMA Educators' Conferences. It hosts
its own international conference, too. Also, SERVSIG hosts an annual SERVSIG
Doctoral Consortium at the AMA Frontiers in Services Conferences.
The mission of SERVSIG is to be the best full-service
system for keeping in touch with the people, events, and knowledge of services
marketing and management. SERVSIG has adopted three goals: Open, Flexible, and
Fun. First, we strive to be open to new people, new ideas, global
contributions, interdisciplinary contributions, practitioner contributions, and
to new ways of doing things. Second, we strive for the maximum of
organizational flexibility. Third, we strive to be a fun organization by being
both lighthearted and intellectually nourishing.