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Relationship Marketing Special Interest Group 

ARC: Connections: SIGs: Relationship Marketing: Awards

areas: relationships: sig

2008 Relationship Marketing SIG and Center for Business and Industrial Marketing
Doctoral Dissertation Competition Winners

First Place (tie):
Maureen Bourassa
Queen's School of Business, Ontario; Dr. Peggy H. Cunningham - Advisor
"The Meaning and Impact of Respect in Business-to-Business Marketing Relationships"

Son Lam
University of Houston; Dr. Michael Ahearne - Advisor
"Customer-Brand Identification as a Sustainable Competitive Advantage: A Multinational and Longitudinal Examination"

Second Place:
Jacqueline van Beuningen
Maastricht University, The Netherlands; Dr. Christine Moorman - Advisor
"The Application-Agency Delimma in Manufacturer-Distributor Partnerships: How Does Knowledge Pay Off?"

Honorable Mention:

Jan Schumann
Technical University of Munich / Thunderbird School of Global Management; Dr. Florian v. Wangenheim -Advisor
"A Cross-Cultural Comparison of Antecedents and Consequences of Trust in Relational Service Exchange: An 11 Country Study"

Daisy Jing Tan
Harrow Business School, University of Westminster; Dr. Michael Williams - Advisor
"Adoption and Diffusion of Business-to-Business E-commerce in China: An Empirical Analysis of Three Cases in the Yangtze River Delta Economic Region, Western China and Pearl River Delta Economic Region"

Jing Yang
University of Massachusetts Amherst; Dr. Thomas G. Brashear - Advisor
"An Analysis of the Relationships among Social Capital, Intellectual Capital and Cross-Functional Team Performance"

Jennifer Smith
Georgia State University; Dr. Daniel C. Bello - Advisor
"Adoption of Interorganizational Systems: The Role of Exoticness and Governance on RFID Assimilation"

Caroline Austin
Montana State University; Dr. George M. Zinkhan - Advisor
"Concepts, Contents, and Contexts: How Lifestyle Brands are Harnessing Peer-to-Peer Communications"

The winners will make presentations at the Relationship Marketing SIG Breakfast, to be held at the 2008 Summer AMA conference in San Diego on Saturday, August 9th, 7-8:30am.

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