ARC: Connections: SIGs: Marketing and Society
areas: society: sig
About This SIG:
Marketing and Society Special Interest Group (affectionately known as “MASSIG”)
serves as a convivial gathering point for marketing academics interested in the
impacts that Marketing has on our world – both positive and negative. We believe
that Marketing holds substantial potential for improving the lives of a
society’s members, and seek to study means of achieving such goals. Thus MASSIG
members are interested in a wide variety of topics, including social issues,
ethics, economic development, transformative consumer research, macromarketing,
legal issues, and public policy approaches. We seek to foster scholarly
research on societal issues, to facilitate dissemination of scholarly research
findings; to promote teaching of societal issues in marketing courses; and to
facilitate interaction about societal issues among academic, business, and
government sectors. Among our undertakings are:
Support of the Annual AMA “Marketing and Public Policy Conference (MPPC),” now
in its 24th year. This conference is typically held in late
May/early June, and is rotated into Washington, D.C. every other year, where
considerable interaction with public policymakers is facilitated.
Support of an MPPC “Preconference Consortium for Emerging Scholars” interested
in this area. Here research leaders speak to research advances and
opportunities in order to offer guidance and encouragement for those
considering work in this field. In years when MPPC is not in Washington, this
popular consortium is typically hosted at a university campus and is extended
to approximately three days of extended research undertakings.
Hosting receptions for MASSIG members to gather at the AMA Summer Educator’s
and Winter Educator’s Conferences.
Operating Award programs to provide recognition for notable work by MASSIG
members. Our MASSIG “Lifetime Achievement Award: is now in its sixth year, and
our recent “Emerging Scholar Award” is entering its second year.
Support of MASSIG Special Sessions on the programs of the Summer and Winter