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Marketing and Society Special Interest Group 

ARC: Connections: SIGs: Marketing and Society: Dissertations

areas: society: sig

Marketing and Society Dissertation Proposal Competition

The Marketing & Society special interest group of AMA (MASSIG) was established to meet four objectives:

(1) to foster scholarly research on societal (i.e., law, macro, ethics, public policy, etc.) issues, especially among doctoral students and faculty who have recently earned doctorates; (2) to facilitate dissemination of scholarly research findings; (3) to promote teaching of societal issues in marketing courses; and (4) to facilitate interaction about societal issues among academic, business and government sectors.

To stimulate research consistent with these objectives, MASSIG is sponsoring a dissertation proposal competition. We encourage submission of dissertation proposals addressing on how marketing practice shapes and is shaped by important societal factors including (but not limited to) ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

The competition is sponsored by the AMA Marketing and Society SIG, O.C. and Linda Ferrell, and the Oklahoma State University Department of Marketing Center for Social and Services Marketing,

The winning proposal will receive a grant of $2000.00. The AMA Marketing and Society SIG will select the grant recipient. The grant can be used to cover expenditures directly associated with the dissertation research.

The process:

  1. Proposals are due by January 15, 2008
  2. Each proposal should consist of: (1) A cover sheet that includes all contact information for the student and the student’s advisor; (2) a synopsis of the proposal which includes a statement of purpose, conceptual underpinning (theory/literature), methodology, projected time table, and expected contribution to the marketing and society domain. The synopsis should not be more than five pages (double spaced, including figures, not including references). The anticipated date of completion should be prior to September 2008.
  3. The proposal should be submitted electronically to:
    Josh Wiener
    Department of Marketing
    Oklahoma State University
    wiener@okstate.edu
  4. Grant winners should be notified in by March 1, 2008
  5. Grant winners will be recognized and given the opportunity to present their work at the 2008 Marketing and Public Policy Conference.
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