Marketing and Society Special Interest Group

ARC: Connections: SIGs: Marketing and Society: Board: Director of Awards

Director of Awards

Related ARContent: PhD Awards

The Director of Awards will be responsible for the processes associated with administering and promoting the MASSIG awards. This includes developing and instituting a process to determine which awards will be sponsored or co-sponsored by MASSIG. As of 2006 the current awards include the MPPC Best Student Paper Award and the Dissertation Proposal Award. Further, this position will be responsible for developing new awards and identifying potential funding sources. This would include working to set-up and further those potential funding sources.

MASSIG Requirements for sponsoring Awards:
- The primary money donor will deposit the amount of dollars to cover all the expenses into a MASSIG account the year prior to awarding the prize.
- The MASSIG Board will be represented on any committee that determines prize winner.
- Any publications that were partially or completely funded by the award shall mention the funding as a source of support.
Description of how the current awards are processed:
- For MAS SIG – Dissertation Award
  1. Call for nominations for the award to the entire MAS SIG as well as other organizations such as ACR, SCP, etc. We may want to consider identifying some listservs that we can use to advertise the call for nominations.
  2. Develop the selection criteria for this award based on input from the MAS SIG Board and other critical people (e.g. the person or persons offering the funds for the award).
  3. Call to SIG members for volunteer reviewers for the nominees including a specific set of selection criteria with a scoring procedure that all use.
  4. The review process will provide the finalists for the next step
  5. The finalists will then be evaluated by the MAS SIG board for final decision including such individuals as the person or persons offering the funds, a former JPPM editor, and other experts in the field.
  6. The winner is expected to attend MPPC the following year to accept award and the plaque. There will be accommodations made for the winner to present his/her research at the conference.
- BEST Student Paper Award for MPPC
  1. All submissions to MPPC are reviewed through a blind review process with two reviewers.
  2. Part of the review process includes a determination by each reviewer of whether the respective paper submission should be accepted for inclusion in the conference as well as whether it should be considered further for a “best paper award” for the conference. This is a “yes/no” decision by reviewers.
  3. All student-led full conference papers that received a “yes” vote from the first step in the review process are then sent out to a second set of reviewers for additional consideration.
  4. Each paper is sent to two other reviewers (not the same as those that did the original review) who are considered experts in the particular topic area. They are asked to review the paper to determine if it should be given the Best Student Paper Award. These reviewers do not do a full review but instead they provide comments and justification for their “yes” or “no” vote on the paper.
  5. We did not have a requirement that we had to have a Best Student Paper award this year.
  6. The student is expected to be at the conference to receive the award.
  7. The MPPC co-chairs make the decision of whether there will be a Best Student Paper award and who would receive it.
Advertising and Communication Strategy for all awards:
Note: This can be applied to any award that MASSIG sponsors and co-sponsors. At the end of the file is an example of the announcement for the Dissertation Proposal Contest.

To get information into the Winter AMA and MPPC registration packets we need to have the dissertation proposal ready to go by January of that year – for example: the 2008 announcement should be ready to send to AMA by January 15th of 2007. That would allow us to start advertising it in the Winter AMA packets and then continuously reminding people about the competition through the Summer AMA conference.

These are some suggested venues – we should work to expand these as more ‘leads’ emerge:
1. Post on massig.org
2. Broadcast on the following listservs:
  - this Web Site
  - ACR listserv
  - SCP listserv
  - AAA listserv
  - ACCI listserv
  - The ELMAR virtual community
3. Send broadcast email to Ph.D. directors
4. Send to DOC SIG for posting on their site (Jodie Ferguson (mktjppx@langate.gsu.edu)
5. Send to the ARC Editor (currently Charlie Hofacker) to post on Academic Resource Center (arc@ama.org)
6. Clara Nelson to include a flyer in the Summer AMA packet (cnelson@ama.org). This can also be sent to Winter AMA and MPPC if the announcement is prepared enough in advance.
7. Find one or two faculty that are attending the AMA Doctoral consortium prior to Summer AMA. Ask her/him to take flyers to the consortium.
8. Post on the ACR website (Vanessa Patrick at vpatrick@uga.edu)

SAMPLE PROPOSAL: Marketing and Society Dissertation Proposal Competition

The Marketing & Society special interest group of AMA (MASSIG) was established to meet four objectives:

to foster scholarly research on societal (i.e., law, macro, ethics, public policy, etc.) and social responsibility issues, especially among doctoral students and faculty who have recently earned doctorates;
to facilitate dissemination of scholarly research findings;
to promote teaching of societal and social responsibility issues in marketing courses; and
to facilitate interaction about societal and social responsibility issues among academic, business and government sectors.

To stimulate research consistent with these objectives, MASSIG is sponsoring a dissertation proposal competition. We encourage submission of dissertation proposals addressing how marketing practice interfaces with important factors including (but not limited to) social responsibility, marketing ethics, and specific ethics issues related to: advertising, sales, product development; ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.

The competition is sponsored by the AMA Marketing and Society SIG, Oklahoma State University Department of Marketing’s Center for Social and Services Marketing, and Drs. O. C. and Linda Ferrell.

The winning proposal will receive a grant of $2000.00. The AMA Marketing and Society SIG will select the grant recipient. The grant can be used to cover both expenditures directly associated with the dissertation research, and expense associated with attending the 2007 Marketing and Public Conference (Washington DC 5/28-6/1). The winner is expected to attend MPPC and will be given the opportunity to present her or his paper at the MPPC conference

The process:

Proposals are due by October 9, 2006
Each proposal should consist of: (1) A cover sheet that includes all contact information for the student and the student’s advisor; (2) a synopsis of the proposal that includes a statement of purpose, conceptual underpinning (theory/literature), methodology, projected time table, and expected contribution to the marketing and society domain. The synopsis should be 3-5 pages. The anticipated date of completion should be prior to September, 1, 2007.
Four hard paper copies or one electronic copy should be sent to
Grant winners will be notified in by December 1, 2006
Grant winners will be recognized and given the opportunity to present their work at the Spring 2007 Marketing and Public Policy Conference.

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Marketing and Society Special Interest Group