ARC: Connections: SIGs: Entrepreneurship: Mission Statement
areas: entrepreneurship: sig
The Marketing and Entrepreneurship SIG serves members who are interested in the interface between marketing and entrepreneurship. This can cover quite a range of interests from the creation of new businesses and markets to the application of the principles of innovativeness, risk-taking, proactiveness, and competitiveness to conventional marketing thought. The group is international with strong links to Europe, especially the UK, but also has members in Australia and New Zealand. We have links with the Journal of Developmental Entrepreneurship and the Journal of Research in Marketing and Entrepreneurship. The SIG is friendly and often informal and is always keen to welcome new members. If you are interested you can find out more by following the link below to our website.