ARC: Connections: SIGs: Entrepreneurship: Teaching Materials: Textbooks
areas: entrepreneurship: sig
Related ARContent: Textbook Main Page
ARContribution by James M. Gray, Rod McNaughton, Morgan Miles, Robert Peterson, James Ressler, Gary Rhoads, Elizabeth J. Wilson
Bangs, David H., Jr. (2002), The Market Planning Guide, 6th Edition, Kaplan Business; ISBN: 0793159717
Best, Roger J. (2005) Market-based Management: Strategies for Growing Customer Value and Profitability, Prentice Hall, ISBN 0131469568 [Publisher's Site].
Bjerke, Björn and Claes M. Hultman (2002), Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era. Edward Elgar Publishing [Publisher's Site].
Buskirk, Bruce and Molly Lavik (2004), Entrepreneurial Marketing: Real Stories & Survival Strategies. Thompson South-Western Publishing, ISBN 0324158637 [Publisher's Site].
Kawasaki, Guy (2004), The Art of Start, Portfolio Hardcover, ISBN: 1591840562 [Author's Page].
Scarborough, Norman M. and Thomas W. Zimmerer (2000), Effective Small Business Management, Prentice Hall, ISBN 0131469843 [Publisher's Site].