Resource Library Calendar Career Management Community
About The AMA Search
Login

Community

Email Print page

Marketing and Entrepreneurship Special Interest Group 

ARC: Connections: SIGs: Entrepreneurship: Teaching Materials: Readings

areas: entrepreneurship: sig

Related ARContent: Bibliographies

ARContribution by Morgan Miles

General Readings

General References in Entrepreneurship

Burgelman, R.A., & Doz, Y.L. 2001. The power of strategic integration. Sloan Management Review. 42(3): 28 38 [Google Scholar].

Covin, J.G. & Miles, M.P. 1999. Corporate Entrepreneurship and the Pursuit of Competitive Advantage. Entrepreneurship Theory and Practice. 23(3): 47 63 [Google Scholar].

Darroch, J., Miles, M., & Buisson, T. (2005). “Patenting strategy of entrepreneurial orientated firms in New Zealand,” International Entrepreneurship & Management Journal [Google Scholar].

Darroch, J., Miles, M., & Paul, C. (forthcoming). “Corporate venturing and the rent cycle,” Technovation [Google Scholar].

Fletcher, L., & Miles, M. (2004). “The unintended consequences imposed on SMEs and venture funding by the Sarbanes-Oxley Act of 2002,” Journal of Private Equity, 8(1): 70-75 [Google Scholar].

Miles, M. & Covin, J.G. (2002) Exploring the Practice of Corporate Venturing: Some Common Forms and their Organizational Implications. Entrepreneurship Theory and Practice. 26(3): 21 40 [Google Scholar].

Miles, M. & Darroch , J. (2006). “Large firms, entrepreneurial marketing and the cycle of competitive advantage,” European Journal of Marketing [Google Scholar].

Miles, M., Heeley, M., & Covin, J. (2000). “The relationship between environmental dynamism and small firm structure, strategy, and performance,” Journal of Marketing Theory and Practice, 8(2): 63-78 [Google Scholar].

Miles, M., Munilla, L.S. & Covin, J.G. 2002. “The Constant Gardener Revisited: The Effect of Social Blackmail on the Marketing Concept, Innovation, and Entrepreneurship. Journal of Business Ethics 41(3): 287-295 [Google Scholar].

Miles, M., Munilla, L. & Covin, J. (2004). “Innovation, ethics, and entrepreneurship,” Journal of Business Ethics, 54: 97-101 [Google Scholar].

Miles,+M., Munilla, L. & McClurg, T. (1999). “The impact of ISO 14000 environmental management standards on small and medium sized enterprises,” Journal of Quality Management, 4(1): 1999 [Google Scholar].

Miles, M., Paul, C., & Wilhite, A. (2003). “A short note on modeling corporate entrepreneurship as rent-seeking competition,” Technovation,23: 393-400 [Google Scholar].

Morris, M. H, Schindehutte, M. & LaForge, R.W. 2002. Entrepreneurial marketing: A construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice. 10(4): 1-19 [Google Scholar].

Shane, S. & Venkataraman, S. 2000. The Promise of Entrepreneurship as a Field of Research. Academy of Management Review. 25(1): 217 226 [Google Scholar].

Stringer, R. 2000. How to Manage Radical Innovation. California Management Review. 42(4): 70 88 [Google Scholar].

Vitale, R., Giglierano, J., & Miles, M. (forthcoming). “An exploratory study of self-administrated quick-audits as a management diagnostic to assess marketing and the entrepreneurial orientations in established and startup firms,” Journal of Research in Marketing and Entrepreneurship [Google Scholar].

White, J., Miles, M., & White, E. (2001). “University sponsored venture capital funds: An exploratory study,” Journal of Business and Entrepreneurship, 13(1): 129-134 [Google Scholar].

White, J., Miles, M., and Smith, M. (2001). “A short note on the interrelationship between marketing productivity and financial performance for global small and medium sized enterprise,” Irish Marketing Review, 14(1): 55-60 [Google Scholar].

Wise, S. & Miles, M. (2004). “The internal revenue service as a stimulus to the entrepreneurial search process,” Business Forum 26(1,2): 8-12.

Wise, S., & Miles, M. (2003). “The R&D tax credit and its implications for SMEs,” Journal of Applied Business Research, 19(3): 11-17 [Google Scholar].

Marketing & Entrepreneurship

Houston, F.S. 1986. The marketing concept: What it is and what it is not. Journal of Marketing. 50(2): 81-87 [Google Scholar].

Slater, S.F. & Naver, J.C. 1995. Marketing orientation and the learning organization. Journal of Marketing. 59(July): 63-74 [Google Scholar].

Venkataraman, S. 1997. The Distinctive Domain of Entrepreneurship Research. Advances in Entrepreneurship, Firm Emergence and Growth. 3: 119-138 [Google Scholar].

Shane, S. & Venkataraman, S. 2000. The Promise of Entrepreneurship as a Field of Research. Academy of Management Review. 25(1): 217- 226 [Google Scholar].

Bjerke, B. 1998. Managing Entrepreneurship - On whose terms? Research at the Marketing / Entrepreneurship Interface. University of Illinois at Chicago. 392-407 [Google Scholar].

The Marketing / Entrepreneurship Interface

Hills, G.E. 1987. Marketing and entrepreneurship research issues: Scholarly justification?. Research at the Marketing/Entrepreneurship Interface. the United States Association for Small Business and Entrepreneurship [Google Scholar].

Hills, G.E. & LaForge, R.W. 1992. Research at the marketing interface to advance entrepreneurship theory. Entrepreneurship Theory and Practice. 16(3): 33-59 [Google Scholar].

Carson, D. & Gilmore, A. 2000. Marketing at the interface: Not 'what' but 'how.' Journal of Marketing Theory and Practice. 8(2): 1-7 [Google Scholar].

Hultman, C.M. 1999. Nordic perspectives on marketing and research in the marketing / entrepreneurship interface. Journal of Research in Marketing & Entrepreneurship. 1(1): 54-71 [Google Scholar].

Miles, M.P. & Arnold, D.R. 1991. The relationship between marketing orientation and entrepreneurial orientation. Entrepreneurship Theory and Practice. 15 (4): 49-65 [Google Scholar].

Interface Theory And Practice

Dickson, P.R., & Giglierano, J.J. 1986. Missing the boat and sinking the boat: A conceptual model of entrepreneurial risk. Journal of Marketing. 50(1): 58-70 [Google Scholar].

Knight, G. 2000. Entrepreneurship and marketing strategy: The SME under globalization. Journal of International Marketing, 8(2): 12-32 [Google Scholar].

Atuahene-Gima, K. & Ho, A. 2001. An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Organization Science. 12(1): 54-74 [Google Scholar].

Entrepreneurship & Opportunities

Stevenson, H.H., & Gumpert, D.E. 1985. The heart of entrepreneurship. Harvard Business Review. 64(2): 85-94 [Google Scholar].

Brown, T.E., Davidsson, P., & Wiklund, J. 2001. An operationalization of Stevenson's conceptualization of entrepreneurship as opportunity based firm behavior. Strategic Management Journal. 22: 953-968 [Google Scholar].

Shane, S. 2000. Prior Knowledge and the Discovery of Entrepreneurial Opportunities. Organizational Science. 11(4): 448-469 [Google Scholar].

Evaluation Of Opportunities

Day, G. & Fahey, L. 1988. Valuing market strategies. Journal of Marketing, 52(3): 45-57 [Google Scholar].

Srivastava, R.K., Shervani, T.A. & Fahey, L. 1998. Market-Based assets and shareholder value: A framework for analysis. Journal of Marketing, 62(1): 2-18 [Google Scholar].

Burgelman, R.A., & Doz, Y.L. 2001. The power of strategic integration. Sloan Management Review. 42(3): 28-38 [Google Scholar].

Exploitation Of Opportunities

Burgelman, R.A. 1984. Designs for corporate entrepreneurship in established firms. California Management Review. 26(3): 154- 166 [Google Scholar].

Chesbrough, H. 2000. Designing Corporate Ventures in the Shadow of Private Venture Capital. California Management Review. 42(3): 31-49 [Google Scholar].

Stringer, R. 2000. How to Manage Radical Innovation. California Management Review. 42(4): 70-88 [Google Scholar].

Rice, M.P., O'Connor, G.C., Leifer, R., McDermott, C.M. & Standish-Kuon, T. 2000. Corporate Venture Capital Models for Promoting Radical Innovation. Journal of Marketing Theory & Practice. 8(3): 1-10 [Google Scholar].

Covin, J.G. & Miles, M.P. 1999. Corporate Entrepreneurship and the Pursuit of Competitive Advantage. Entrepreneurship Theory and Practice. 23(3): 47-63 [Google Scholar].

Theory Development In Entrepreneurship

Bygrave, W.D. & Hofer, C.W. 1991. Theorizing about entrepreneurship. Entrepreneurship Theory and Practice. 16(2): 13-22 [Google Scholar].

Amit, R., Glosten, L. & Muller, E. 1993. Challenges to theory development in entrepreneurship research. Journal of Management Studies. 30(5): 815-834 [Google Scholar].

Covin, J.G. & Slevin, D.P. 1991. A conceptual model of entrepreneurship as firm behavior. Entrepreneurship Theory and Practice. 16(1): 7-25 [Google Scholar].

Davidsson, P. Low, M.B, & Wright, M. 2001. Editor's introduction: Low and MacMillan ten years on: Achievements and future directions for entrepreneurship research. Entrepreneurship Theory and Practice. 25(4): 5-16 [Google Scholar].

Low, M.B 2001. The adolescence of entrepreneurship research. Entrepreneurship Theory and Practice. 25(4): 17-26 [Google Scholar].

AMA IconPowered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.