About this SIG
working mission of the AMA Marketing Strategy SIG includes:
and promoting intellectual contributions and leadership of our members to the
new scholars in the field of marketing strategy and celebrating the best work
and leaders in our field.
opportunities (both physical and virtual) for our members to interact and to
share ideas and their work.
and selectively broadening the membership base.
connections to and partnerships with new groups and other
fields which can enrich marketing strategy scholarship and practice.
the field of marketing strategy to a more prominent position in academic research
and in practice.
Our primary goals for the Marketing
Strategy SIG are:
To enhance the breadth and depth of
interactions within the community of marketing strategy scholars
To improve the visibility of the SIG
among scholars in marketing science and strategic management and practitioners
of marketing strategy, and
To deepen the impact of marketing
strategy research through purposeful dissemination of knowledge and insights in
marketing strategy for research, teaching, and practice.
This vision statement emphasizes
three key issues: (1) establish stronger ties within the existing network, (2)
develop ties with relevant academic constituencies that currently do not
participate in the SIG, and (3) disseminate knowledge. Performing these
activities effectively would help establish the relevance of the SIG. Especially critical is the need to make the
SIG relevant to the typical INFORMS researcher.
The SIG will continue to play an important role in facilitating
marketing strategy teaching as well.
Importantly, it would help shape the research agenda in marketing
strategy by identifying areas of critical interest in marketing strategy and by
organizing special sessions at key conferences.