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Marketing Strategy Special Interest Group 

 

SIG Awards

ARC: Connections: SIGs: Marketing Strategy: Awards


Varadarajan Award for Early Career Contributions to Marketing Strategy Research

The award recognizes the contributions of a marketing faculty member who has completed ten or fewer years after receipt of his/her doctoral degree by July 31, 2011. The award recipient will be selected by committee comprised of leading research scholars in marketing strategy. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership. Previous winners of the award include: Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, and Stefan Stremersch.

Mahajan Award for Lifetime Contributions to Marketing Strategy Research

Mahajan Award for lifetime contributions to the field of marketing strategy research will be presented during the AMA Summer Educators’ Conference. The domain of marketing strategy research is broadly defined to include all firm-level strategic marketing issues/decisions/problems. The award recipient will be selected by committee comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership.  Previous winners of the award include: David Aaker, George Day, David Montgomery, Rajan Varadarajan, Raj Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, and Christine Moorman.