ARC: Connections: SIGs: Marketing Research
areas: methods: sig
The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.
MRSIG News and Highlights:
- Call for Nominations for the 2009 Lehmann Award
- Call for Nominations for the 2009 Churchill Award
- The 2008 Lehmann Award went to Joseph Pancras and K. Sudhir for their paper in JM 44(4)
- The 2008 Churchill Award went to Michel Wedel, University of Maryland
MRSIG Backround Information:
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