ARC: Connections: SIGs: Interorganizational
The Interorganizational Special Interest
Group has as its goal to facilitate interaction among academic members of the
AMA with an interest in channels of distribution, business-to-business
marketing, supply chain management, logistics, and business alliances. IOSIG
provides opportunities for learning, sharing, networking, and other
professional interchange among members with these interests.
The 2013 International B2B
Research Workshop “B2B Research Across
the Global Enterprise” scheduled March 2013, welcomes
academics, professionals and doctoral students to São
Paulo for a rigorous but friendly discussion of current research
in B2B marketing and strategy.
The workshop secondary goal for
2013 is to engage international scholars in a new B2B Marketing and Strategy
Research Consortium organized by a consortium of faculty from leading
universities including: Fundacão Getulio Vargas, São Paulo (Brazil), INSPER
(Brazil), Universidade Federal do Parana (Brazil), University of Massachusetts
Amherst (USA), Aalto University (Finland), Linkoping University (Sweden), Nankai
University (China), University of Otago (New Zealand).
Thursday, March 14, 2013 Greeting - 18:00 -
20:00, Registration and reception.
Friday, March 15, 2013, Sessions, 8:30 -
17:00, Registration, coffee breaks, and lunch and supper
Saturday, March 16, 2013, Sessions, 8:30 - 17:00,
Coffee breaks and light lunch.
Research Workshop fee:US$350.00
Academics/Professionals. The fee is payable prior to the B2B Research Workshop.
We will publish a non-copyrighted conference proceeding with the submitted
abstracts, papers, case studies, and special session proposals that will be
provided to attendees.
Select Best Papers will considered for
- a workshop based Special
Issue of Industrial Marketing Management
- Fast-track review at Brazilian Administration Review (BAR)
event deadline for
submitting ideas and content is January
18, 2013. Please let us know your interest in
presenting either a paper or case study, participating in a
special session of your choice, or volunteering to be a session moderator.
Send all submissions to: email@example.com.
· Business Opportunity Analysis
· Value Appropriation
· Enterprise value assessment
· Marketing Process Innovation
· Sales Cycle Transformation
· Key Account Performance Metrics
· Solution vs Service vs Product Selling
· B2B Brand Engagement
· Bridging Customer and Producer value Logic
· Quantifying Value Propositions
· Value selling
· Value pricing
· Value nets
· eSelling and Social Media
· Mobile Internet in B2B
· Automated and Industrial Vending
· B2B global strategy
Please send one of the following via email on or before January 18,2013:
1. Detailed Abstract (minimum 1 page double space typed)
2. Paper or case study (maximum 20 pages double space typed)
3. Special session proposal (2 page double space typed) or,
4.Volunteers to be a session moderator, to:
lane Botelho, PhD Thomas
Brashear Alejandro, PhD
Workshop Executive Director Workshop
School of Management
acao Getulio Vargas University
of Massachusetts Amherst
General Information (There is no information at this time)