ARC: Connections: SIGs: Innovation, Technology and Interactivity
areas: ecommerce: sig
The mission of the TechSIG is to promote
professional interaction among academics and professionals who share an
interest in marketing high technology products and innovations, and the
application of technology in marketing.
The TechSIG serves members who are
marketing academics and professionals interested in the confluence of
technology and marketing. TechSIG was founded by Gary Lynn and held its first
organizational meeting on August 4 at the 1996 Summer Marketing Educators'
Conference. Since that time, TechSIG has sponsored panels and sessions at every
AMA Educators' Conference. The goals of the group are to share information on:
marketing technology-based products (e.g., computers, electronics, biotech);
using technology to market any product (e.g., electronic commerce); and using
technology to deliver marketing education (e.g., distance learning).