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Innovation, Technology and Interactivity Special Interest Group 

ARC: Connections: SIGs: Innovation, Technology and Interactivity

areas: ecommerce: sig

The Direct and Interactive Marketing SIG and the Technology and Innovation SIG have combined forces to create a single, stronger Special Interest Group. This is the home page of both merged SIGs.

TechSIG Featured Content:

  • Talking Points - An Occasional essay on marketing and technology - AMA Members Only
  • Key Links - A list of academic centers for innovation, technology and related topics

TechSIG Background Information:

  • Sig Leadership - The volunteer leadership of the SIG; who we are and how to reach us
  • TechSIG Mission - What is TechSIG all about? How does TechSIG serve its membership?
  • TechSIG Awards - The SIG awards both dissertations and lifetime achievements
  • How to Join - To join TechSIG you must join AMA. Then, you can choose TechSIG
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