ARC: Connections: SIGs: Innovation, Technology and Interactivity
areas: ecommerce: sig
The Direct and Interactive Marketing SIG and the Technology and Innovation SIG have combined forces to create a single, stronger Special Interest Group. This is the home page of both merged SIGs.
TechSIG Featured Content:
- Talking Points - An Occasional essay on marketing and technology - AMA Members Only
- Key Links - A list of academic centers for innovation, technology and related topics
TechSIG Background Information:
- Sig Leadership - The volunteer leadership of the SIG; who we are and how to reach us
- TechSIG Mission - What is TechSIG all about? How does TechSIG serve its membership?
- TechSIG Awards - The SIG awards both dissertations and lifetime achievements
- How to Join - To join TechSIG you must join AMA. Then, you can choose TechSIG