ARC: Connections: SIGs: Global Marketing: Mission Statement
areas: global: sig
The Global Marketing SIG serves members who have an interest in the teaching, research, and facilitating of global marketing. The Global Marketing SIG is one of the largest and most active special interest groups in the AMA. They create value for their members through newsletters, special international conferences and pre-conference and in-conference sessions. They are dedicated to faculty growth and education and to the development of new knowledge.