About this SIG
Entrepreneurial Marketing Interest Group exists to
facilitate research, teaching and other professional activity at the interface
between marketing and entrepreneurship.
the Interest Group exists to:
interest on the part of marketing educators in the relationship between
marketing and entrepreneurship.
the development of marketing theory and the performance of empirical research
which reflect the role of marketing in entrepreneurial ventures as well as the
role of entrepreneurship in marketing practice.
ways to improve the application of marketing principles and concepts to
entrepreneurial ventures in companies of all sizes and types.
knowledge regarding the marketing‑ entrepreneurship interface.
entrepreneurial thinking within the marketing discipline.
Year Initiatives (current initiatives are not available at this time)