About this SIG
ARC: Connections:
SIGs:
Entrepreneurial Marketing
The
Entrepreneurial Marketing Interest Group exists to
facilitate research, teaching and other professional activity at the interface
between marketing and entrepreneurship.
More specifically,
the Interest Group exists to:
-
Generate
interest on the part of marketing educators in the relationship between
marketing and entrepreneurship.
-
Support
the development of marketing theory and the performance of empirical research
which reflect the role of marketing in entrepreneurial ventures as well as the
role of entrepreneurship in marketing practice.
-
Identify
ways to improve the application of marketing principles and concepts to
entrepreneurial ventures in companies of all sizes and types.
-
Disseminate
knowledge regarding the marketing‑ entrepreneurship interface.
-
Foster
entrepreneurial thinking within the marketing discipline.
Links:
Leadership
Awards
Current
Year Initiatives (current initiatives are not available at this time)
General
Information