ARC: Connections: SIGs: Diversity and Marketing
areas: society: sig
The Diversity and Marketing SIG supports members who want to improve understanding of diverse customer segments and to explore research on race, ethnicity, and other diversity-related issues that impact the marketplace.
This SIG was a response to a growing demand for an academic group that spotlights current and emerging issues about diverse customer segments, multicultural marketing, and diversity-related issues that impact marketing. Members will join an open forum where all are encouraged to share new perspectives on diversity matters in the marketplace and in the marketing academic community.
Every AMA member is given the opportunity to select one SIG as part of their membership fees and can join additional groups for $20 per SIG. If you are already a member of the AMA and would like to join this SIG or change your existing SIG subscription to the Diversity and Marketing SIG, please call 800.AMA.1150 (from inside the US) or +1.312.542.9000 (outside the US). If you are not a member of the American Marketing Association, visit the Join the AMA page.
Diversity and Marketing SIG Leadership:
Associate Professor of Marketing
1705 College Street
Columbia, SC 29209
24451 Fairlawn Drive
Flat Rock, MI 48134