SIG Leaders
ARC: Connections:
SIGs:
CBSIG:
Leadership
CBSIG Leaders serve members with
pleasure. Our ideas are evolving as we grow, and welcoming of member input. Please note the vacant positions, and contact
one of us if you are interested in CBSIG leadership opportunities.
Chair: Angeline G. Close, The University
of Texas at Austin
Angeline recently joined Texas School
of Advertising. She stands for consumer-focused business
practice. She embraces consumer research in the areas of event marketing and
online consumer behavior. Specifically, she studies how Internet and
event-based communication/promotion impact affect and behavior. This
research is available for download at angelineclose.com. This research
encompasses contexts including e-services, e-tail, health care, and holiday/leisure
sectors. Prior to joining Texas Advertising, she served the University of
Nevada (UNLV) for five years. Prior to that, she studied advertising and
marketing at the University of Georgia’s Grady College of Journalism & Mass
Communication (ABJ 1997; MMC 2000), and the Terry College of Business (Ph.D.
2006). Angeline served as VP of Research for DocSIG (04-06). Currently, she
serves on the Board of Directors to DocSIG.
Contact information: angeline@mail.utexas.edu
VP Communications: Linda Tuncay Zayer, Loyola
University Chicago
Linda is an associate professor at
Loyola in Chicago. Linda’s research interests in the area of consumer behavior
include gender issues as it relates to persuasion, shopping behavior, and
identity construction. Her dissertation was on how male consumers construct and
negotiate their identities in the marketplace. She teaches Consumer Behavior to
both undergraduate and graduate students as well as Customer Relationship
Management in the graduate program. Prior to joining LUC, Linda got her Ph.D.
from the University of Illinois at Urbana-Champaign in 2005, her M.B.A. from
the University of Notre Dame in 1999 and her undergraduate degree from Indiana
University in 1997.
Contact information: Ltuncay@luc.edu
Vice President of Finance: Colleen Bee,
Oregon State University
Prior to joining Oregon State, Colleen
Bee joined the faculty at USD in 2005 after completing her Ph.D. in Marketing
at the University of Oregon. She earned an M.A. and an Honors B.A. from the
University of Waterloo (Waterloo, Canada). Colleen’s research focuses on
consumer emotional responses and decision-making in a variety of contexts,
including experiential consumption, corporate social responsibility, and
advertising. Additional research projects include relationship marketing and
loyalty in sports fans. Colleen has taught fundamentals of marketing, consumer
behavior, and sports marketing, and is involved in the teaching abroad program.
Contact
information: colleen.bee@bus.oregonstate.edu
VP Internet Communications and Social
Media: Lauren Labrecque, Northern Illinois
Lauren is an assistant professor of
Interactive Marketing at Northern Illinois University. She completed
her Ph.D. in Marketing at the University of Massachusetts Amherst (2010)
and holds a master’s degree in Digital Media Studies from the University of Denver.
Before pursing her doctorate she held the position of Director of Database
Systems and Multimedia Communications at the Isenberg School of Management,
UMass Amherst, and provided Internet marketing consulting to small businesses,
primarily in the area of web design and search engine marketing.
Her research interests interactive
marketing, social media, consumer information management, sensory marketing,
and branding.
Contact information: www.interactivemarketing.niu.edu
VP of Scholarly and Social Programs:
Ereni Markos, Quinnipiac University
Ereni Markos is an Assistant Professor
of Marketing and Advertising at Quinnipiac University in Hamden, CT. Her
research interests include consumer privacy issues, cross-cultural marketing
and retail atmospherics. Prior to joining Quinnipiac University, Ereni got
her Ph.D. from the University of Massachusetts- Amherst and her M.A in
Integrated Marketing Communications from Emerson College in Boston, MA. Ereni
has taught undergraduate consumer behavior and marketing research at the
University of Massachusetts, Amherst and currently teaches Integrated Marketing
Communications, and Advertising Strategy to undergraduate students.
Contact
information: ereni.markos@quinnipiac.edu
VP of Awards: Open
Please
contact Angeline if you are interested in this leadership opportunity which
entails: selecting an award, the name of such award, plausibly even seeking
namesake funding for such award, establishing award criteria, promoting such
award, helping with judging or composing a judging panel if needed, ordering a
plaque, and going to an AMA conference to present it to the winner. It could be
an award for doc studs, early career-scholars, or even a lifetime achievement
award. We are open to ideas here.
VP Communications: Kate Pounders,
California State San Bernardino
Cal-State
San Bernardino
Vice President of Membership
Kate
is an Assistant Professor of Marketing at Cal-State San Bernardino. Kate
conducts research in the areas of consumption emotions and the role of social
influences in consumption experiences. She examines these topics in a variety
of contexts including experiential consumption, advertising, retailing and
relationship marketing. Her dissertation examined the antecedents and
consequences of the negative self-conscious emotions of embarrassment, guilt
and shame in consumption experiences. Additional research projects include the
role of guilt and norm violations in consumer relationships with service
providers. Kate teaches Consumer Behavior and Principles of Marketing. Prior to
joining CSU-SB She completed her Ph.D. in Marketing from Louisiana State
University and her M.B.A. from the University of Southern Mississippi.
pounders@csusb.edu
Doctoral
Student Liaison: Open
Please contact Angeline if you are interested in this
leadership opportunity which entails: being a doctoral student or candidate in
marketing or advertising who will help with posting relevant cbsig material to
DocSIG, reaching out to DocSIG, recommending programming to VP of scholarly
programming that helps emerging scholars in cb. Serves as a contact host/mentor
of sorts for doctoral students in cbsig.
International
Liaison: Yupin Patara, Sasin Grad. Institute of Business Admin, Thailand
Yupin Patara
Sasin Graduate Institute of Business Administration,
Chulalongkorn University
CBSIG International Liaison
Dr. Patara’s research interest is in
the area of marketing strategy specifically in branding, pricing and
international marketing. Her doctoral dissertation was on the role of
certification marks in marketing, which was supervised by Professor Kent B.
Monroe, a pioneered research on psychology of pricing strategy. Her teaching
interest is in marketing management, brand management, pricing strategy and
global marketing.
She earned her PhD, MS in Finance and MS in Accountancy from the University of
Illinois at Urbana-Champaign. She has taught at Rutgers University before
returning back to Thailand for her family.
Contact information:
yupin.patara@sasin.edu
