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Thorsten Hennig-Thurau  

ARC: Connections: People: Thorsten Hennig-Thurau

ARContributions: Movie Marketing (Area Editor)

Home Page: http://www.uni-weimar.de/medien/marketing/

Location: Bauhaus-University of Weimar, Germany, and Visiting Professor of Movie Marketing at Cass Business School

Interests: cb, distribution, relationships, sectors

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