ARC: Connections: Conferences: Winter 2011: Track Chairs
There are 21 track co-chairs across the 11 tracks of this conference:
1. Consumer Behavior [Description]
| Tina M. Lowrey (Ph.D., University of Illinois) is a Professor of Marketing at the University of Texas at San Antonio. Her research focuses on the application of psycholinguistic theory to the study of persuasive communications, children’s development of consumer skills, and consumption consequences of ritual. Lowrey’s work has appeared in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, Psychology & Marketing, and American Behavioral Scientist, among others. |
| Ashwani Monga (Ph.D. University of Minnesota) is an Assistant Professor of Marketing at the Moore School of Business, University of South Carolina. His research is focused on consumer judgment and decision making, especially as it pertains to the resource of time. He has published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, and Organizational Behavior and Human Decision Processes. |
2. Global Marketing [Description]
| Christian Homburg (Ph.D., University of Karlsruhe) is professor of marketing, chair of the Marketing Department, and director of the Institute for Market-Oriented Management at the University of Mannheim, Germany. He also is Professorial Fellow at the Department of Management and Marketing at the University of Melbourne, Australia. His research interests include market-oriented management, customer relationship management, and sales management. Homburg ’s work appears in journals such as Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of International Marketing, and International Journal of Research in Marketing. |
| Dirk Totzek is a senior research associate and doctoral student at the Marketing Department at the University of Mannheim, Germany. His research interests include customer relationship management, pricing, and behavioral decision theory. Mr. Totzek’s work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and Psychology & Marketing. |
3. Corporate Affairs, Social Responsibility, and Sustainability [Description]
| C. B. Bhattacharya (Ph.D., University of Pennsylvania) is Full Professor and E. ON Chair in Corporate Responsibility at the European School of Management and Technology, Germany, and Everett Lord Distinguished Faculty Scholar and Professor of Marketing, Boston University. His research interests include marketing strategy innovation and stakeholder marketing. Specifically, he studies how companies can use levers such as corporate and brand identity, and corporate social responsibility to strengthen stakeholder relationships. Bhattacharya’s work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and International Journal of Research in Marketing. |
| Shuili Du Shuili Du (Ph.D., Boston University) is Assistant Professor of Marketing at Simmons College School of Management. Her research interests focus on consumer reactions to corporate social responsibility. Du‘s work has appeared in journals such as Journal of Consumer Research, and International Journal of Research in Marketing. |
4. Brand Marketing and Communication [
Description]
| Vanitha Swaminathan Ph.D., University of Georgia) is Robert W. Murphy Faculty Fellow and Associate Professor of Marketing at University of Pittsburgh. Her research interests include branding strategy and marketing alliances. Swaminathan’s work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Strategic Management Journal. |
| Lopo Rego (Ph.D., University of Michigan) is Associate Professor of Marketing at The University of Iowa – Tippie College of Business. His research interests include strategic brand management, marketing-finance interface and shareholder value creation. Rego’s work appears in journals such as Journal of Marketing, Marketing Science, and Journal of Empirical Generalisations in Marketing. |
5. Marketing Education [Description]
| Paul Farris DBA, Harvard University) is Landmark Communications Professor of Business Administration at the Darden School of Business, University of Virginia. His research interests include marketing productivity and metrics. Farris’s work appears in journals such as Journal of Marketing, Marketing Science, Management Science, Harvard Business Review, and the Journal of Retailing. |
| Dave Reibstein (Ph.D., Purdue University) is The William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania. His research interests include marketing metrics, competitive marketing strategy, and product line decisions. Reibstein’s work appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, and many others. |
6. Marketing Research and Metrics [Description]
| Satish Jayachandran (Ph.D., Texas A&M University) is Professor of Marketing at Moore School of Business, University of South Carolina. His research interests include Customer Relationship Management and Corporate Social Responsibility. Jayachandran’s work appears in journals such as Journal of Marketing and Journal of Marketing Research. |
| Kartik Kalaignanam (Ph.D., Texas A&M University) is Assistant Professor of Marketing at Moore School of Business, University of South Carolina. His research interests include New Product Management and Customer Relationship Management. Kalaignanam’s work appears in journals such as Management Science. |
7. Marketing Strategy [Description]
| Sundar Bharadwaj (Ph.D.,Texas A&M University) is Professor of Marketing at Emory University . His research interests is at the interface of marketing and finance and include the examination of the impact of marketing resources, capabilities and actions on firm performance and risk, cross-functional interactions of marketing, linking marketing to multiple stakeholders and customer solutions. His work appears in journals such as the Journal of Marketing, the Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. |
| Kapil Tuli (Ph.D, Emory University) is Assistant Professor of Marketing at Singapore Management University. His research interests include the examination of the impact of marketing assets and actions on financial outcomes, the role of multiplex firm relationships and customer solutions. Tuli’s research has been published in the Journal of Marketing and Journal of Marketing Research. |
8. Sales, Customer Relationship Management and Business to Business [Description]
| Robert Palmatier (Ph.D., Missouri) is John C. Narver Endowed Chair and Associate Professor at the University of Washington. His research interest is focused on relationship marketing and business strategy with an emphasis on multi-channel customer relationships and product innovation in business-to-business markets. His research has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, Industrial Marketing Management, and the International Journal of Research in Marketing. |
| Todd Arnold (Ph.D., Missouri) is Associate Professor of Marketing at Oklahoma State University. His research interest is focused on sales management, retail marketing, and services marketing. His research has appeared in Journal of Consumer Research, Journal of Applied Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Management, and Journal of Personal Selling and Sales Management. |
9. Services, Service Science, and Retailing [Description]
| Mary Jo Bitner (Ph.D., University of Washington) is Professor of Marketing, PetSmart Chair in Services Leadership and Academic Director, Center for Services Leadership at the W. P. Carey School of Business, Arizona State University. Her current research interests include service infusion into non-traditional service businesses, co-creation/co-production of service experiences, and transformative service research. Bitner’s work appears in journals such as Journal of Marketing, Journal of Service Research, Journal of the Academy of Marketing Science, California Management Review, and Journal of Retailing. |
| Amy Ostrom (Ph.D., Northwestern University) is Professor of Marketing at the W. P. Carey School of Business, Arizona State University. Her current research focuses on issues related to services marketing including customers' role in creating service experiences and transformative service research. Her work has appeared in a number of journals including the Journal of Marketing, Journal of Consumer Research, Journal of Service Research and California Management Review. |
10. Marketing and Technology [Description]
| Rajesh Chandy (Ph.D., University of Southern California) is Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School. His research interests include innovation, marketing strategy, entrepreneurship, and emerging markets. His work appears in journals such as Journal of Marketing, Journal of Marketing Research, and Marketing Science. |
| Paola Cillo (Ph.D., Bocconi University) is an Assistant Professor of Management at Bocconi University in Milan, Italy. Her research is focused on the areas of innovation and market information and has been published in Research Policy, Long Range Planning, and the International Journal of Human Resource Management. |
11. SIGnificant Advances among Special Interests [Description]
| Pam Scholder Ellen Ph.D., University of South Carolina) is Associate Professor of Marketing at Georgia State University. Her research interests relate to public policy and social issues. Ellen’s work appears in journals such as Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising and Journal of Consumer Affair |