| Leigh McAlister (Ph.D., Stanford University) is the Ed and Molly Smith Chair in Business Administration, Department of Marketing in the McCombs School of Business at The University of Texas, Austin. Her research interests include consumers' reactions to marketing interventions and the implications of that behavior for marketing strategy. Dr. McAlister's research appears in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Retailing, and other leading journals. |