ARC: Connections: Conferences: Winter 2010: Track Chairs
There are 23 track chairs and co-chairs across 12 tracks:
1. Consumer Behavior [Description]
| David M. Hardesty (Ph.D., University of South Carolina) is an Associate Professor of Marketing at the University of Kentucky. His research focuses on the behavioral aspects of pricing, the emotional and cognitive aspects of knowledge, and measurement. Dr. Hardesty’s work appears in journals such as the Journal of Consumer Research, Journal of Retailing, Journal of Business Research, Journal of Advertising, Psychology & Marketing, Journal of Public Policy & Marketing, as well as in several national proceedings. |
| Blair Kidwell (Ph.D., Virginia Tech) is an Assistant Professor of Marketing at the University of Kentucky. His research focuses on consumer decision making, with an emphasis on emotional intelligence, cognitive and emotional knowledge calibration, and perceptions of control. Dr. Kidwell’s work appears in journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Social Psychology, Journal of Personal Selling and Sales Management, and Psychology & Marketing. |
2. Global Marketing [Description]
| Daekwan Kim (Ph.D., Michigan State University) is an Assistant Professor of International Business and Marketing in the College of Business at Florida State University. His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities. Dr. Kim’s work appears in journals such as the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, International Marketing Review, and other journals. |
| Rudolf R. Sinkovics (Ph.D., Vienna University of Economics and Business Administration) is Reader in International Business at Manchester Business School, U.K. His research focuses on inter-organizational governance, the role of ICT in firm internationalization and coordination, and research methods in International Business. Dr. Sinkovics’ work appears in journals such as International Marketing Review, International Business Review, Journal of International Business Studies, Management International Review, and Journal of World Business. |
3. Corporate Affairs, Social Responsibility, and Sustainability [Description]
| Kelly D. Martin (Ph.D., Washington State University) is an Assistant Professor of Marketing at Colorado State University. Her research interests involve marketing ethics and firm strategy, stealth and covert marketing, interorganizational relationships, and the role of social institutions and culture in corruption. Dr. Martin’s work appears in journals such as the Academy of Management Journal, the Journal of Public Policy & Marketing, Business Ethics Quarterly, and Business & Society, among others. |
| Jeremy Kees Ph.D., University of Arkansas) is an Assistant Professor of Marketing at Villanova University. His research interests include intertemporal choice, consumer risk, and advertising/promotions effectiveness. His recent public policy related research examines cigarette warning labels, consumer processing of nutrition information, food supplement claims, and direct-to-consumer prescription drug advertising. Dr. Kees’ work appears in journals such as the Journal of Public Policy and Marketing, American Journal of Public Health, Journal of Advertising, Journal of Interactive Marketing, Psychology and Marketing, Journal of Consumer Affairs, and Journal of Current Issues and Research in Advertising, among others. |
4. Brand Marketing and Communication [Description]
| Michelle Roehm (Ph.D., Northwestern University) is the Board of Visitors Associate Professor of Marketing at Wake Forest University. Her research focuses on topics related to brand management, consumer behavior, and marketing communications. Dr. Roehm’s work appears in journals such as the Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Retailing. |
| M. Kim Saxton (Ph.D., Indiana University) is a Clinical Assistant Professor of Marketing at Indiana University-Indianapolis. Her research focuses on branding, pharmaceutical marketing, the use of data modeling procedures, corporate reputation/branding, and the integration of sales and marketing activities. Dr. Saxton’s work appears in journals such as Marketing Science, Journal of Business Research, International Journal of Research in Marketing, Corporate Reputation Review, Reputation Management, Psychometrika, and Journal of Research in Science Teaching. A former consultant to a variety of Fortune 500 firms, she has 20 years experience in competitive intelligence, market research, and marketing. |
5. Marketing Education [Description]
| Elizabeth J. Wilson (Ph.D., Pennsylvania State University) is an Associate Professor of Marketing and Chairperson, Department of Marketing, Sawyer Business School, Suffolk University. Her current research interests include B2B marketing/interfirm relationships, B2C branding strategies, database marketing, and case study research methods. Dr. Wilson’s work appears in journals such as Industrial Marketing Management and the Journal of Marketing Education. |
| Zhen “Jane” Zhu (Ph.D., University of Illinois) is an Assistant Professor of Marketing at the Sawyer Business School, Suffolk University. Her research interests include technology and marketing integration, self-service technology, and innovations and entrepreneurship. Dr. Zhu’s work appears in journals such as the Journal of the Academy of Marketing Science, Decision Sciences, and elsewhere. |
6. Business-to-Business Marketing [Description]
| Daniel J. Flint Ph.D., University of Tennessee) is Proffitt’s, Inc. Associate Professor of Marketing and Director of the Marketing Ph.D. Program, Department of Marketing and Logistics, The University of Tennessee. His areas of interest include customer value dynamics, shopper marketing, value co-creation, supply chain management innovation, and entrepreneurship. Dr. Flint’s work appears in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Logistics, Journal of Business and Industrial Marketing, Marketing Theory, Services Marketing Quarterly, and International Journal of Physical Distribution and Logistics Management. |
| Chris Blocker (Ph.D., University of Tennessee) is an Assistant Professor of Marketing, Department of Marketing, Baylor University; and a member of the Keller Research Center in the Hankamer School of Business. His research interests focus on the dynamics of customer value and its implications for relationship management and segmentation. Dr. Blocker’s work appears in journals such as Industrial Marketing Management, European Journal of Marketing, and Journal of Business and Industrial Marketing. |
7. Research Methods [Description]
| Betsy Bugg Holloway (Ph.D., University of Alabama) is an Associate Professor of Marketing and Hackney Family Research Fellow in the Brock School of Business at Samford University. Her research interests include services marketing, service failure and recovery, and online retailing. Dr. Holloway’s work appears in journal such as the Journal of Service Research, Journal of Business Research, and Journal of Personal Selling and Sales Management. |
| Sijun Wang (Ph.D., University of Alabama) is an Associate Professor of Marketing at California State Polytechnic University. Her areas of research interest include service marketing, customer relationship management, international marketing, and retailing. Dr. Wang’s work appears in journals such as Organization Science, European Journal of Marketing, Journal of Business Research, Journal of Interactive Marketing, and other marketing journals. |
8. Marketing Strategy [Description]
| Molly I. Rapert (Ph.D., University of Memphis) is an Associate Professor of Marketing, Department of Marketing and Logistics, Sam Walton College of Business, University of Arkansas. Her research interests include strategic marketing, intrafirm relationships, and communication networks. Dr. Rapert’s work appears in journals such as the Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, Journal of Professional Services Marketing, Journal of Hospital Marketing, Journal of Health Care Marketing, Health Marketing Quarterly, and Journal of Managerial Issues. She is Director of the Walton College of Business Center for Teaching Effectiveness. |
| Terry Esper (Ph.D., University of Arkansas) is an Assistant Professor of Logistics at the University of Tennessee. His research interests include supply chain collaboration, boundary spanner role perceptions and behavior, supply chain orientation, and supply chain relationship management. Dr. Esper’s work appears in journals such as the Journal of Business Logistics, International Journal of Physical Distribution and Logistics Management, Transportation Journal, and several conference proceedings. |
9. Sales and Customer Relationship Management [Description]
| Ellen Pullins (Ph.D., Ohio State University) is the Schmidt Research Professor of Sales and Sales Management at the University of Toledo. Her research interests include sales management; customer responses to personal selling; motivation, loyalty, and behaviors in the sales context; and sales training. Dr. Pullins’ work appears in journals such as the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Psychology and Marketing, and Industrial Marketing Management. |
| Leff Bonney (Ph.D., University of Tennessee) is an Assistant Professor of Marketing in the College of Business at Florida State University. His research interests include entrepreneurial behaviors of sales representatives, solutions marketing, and the role of the sales force in supply chain management. Dr. Bonney’s work appears in journals such as the Journal of Marketing Theory and Practice and several national conference proceedings. |
10. Services, Service Science, and Retailing [Description]
| Stephanie M. Noble (Ph.D., University of Massachusetts-Amherst) is an Associate Professor of Marketing at The University of Mississippi. Her primary research interests include business-to-customer relationship marketing issues in retailing and service contexts. Dr. Noble’s work appears in journals such as the Journal of Retailing, Journal of Business Research, Journal of Advertising, Journal of Marketing Management, Marketing Management, Journal of Services Marketing, and Journal of Interactive Marketing. |
| Andrea Godfrey Ph.D., University of Texas at Austin) is an Assistant Professor of Marketing at the University of California, Riverside. Her research interests involve applying empirical models of consumer purchasing behavior to guide customer management strategies in retailing and service settings. Dr. Godfrey’s work appears in journals such as the Journal of Marketing and the Journal of the Academy of Marketing Science. |
11. Marketing and Technology [Description]
| Charlie Hofacker (Ph.D., University of California, Los Angeles) is Professor of Marketing at Florida State University. His research interests center on electronic marketing, an area in which he has authored a textbook. Dr. Hofacker’s work appears in journals such as the Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, and Psychometrika. Dr. Hofacker also serves as moderator for the ELMAR virtual community, and editor of the AMA’s Academic Resource Center. |
| Sandeep Krishnamurthy (Ph.D., University of Arizona) is Associate Professor of Marketing and E-Commerce at the University of Washington, Bothell. He is currently the Book Review and Essay Editor of the Journal of Marketing. Dr. Krishnamurthy’s work appears in journals such as Organizational Behavior and Human Decision Processes, Research Policy, Marketing Letters, Journal of Business Research, Journal of Interactive Marketing, Journal of Advertising Research, Journal of Computer-Mediated Communications, and the Journal of Consumer Affairs. |
12. SIGnificant Advances among Special Interests [Description]
| Kevin Gwinner (Ph.D., Arizona State University) is Professor and Chair, Department of Marketing at Kansas State University. His research interests include customer-employee interactions, sports sponsorship, and service employee performance. Dr. Gwinner’s work appears in journals such as the Journal of Service Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He is a past chair of SERVSIG. |