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Winter AMA 2010 - New Orleans 

ARC: Connections: Conferences: Winter 2010: Co-Chairs

Dr. Michael K. Brady
Department of Marketing
College of Business
The Florida State University
P.O. Box 3061110
Tallahassee, FL 32306-1110
Michael D. Hartline
Department of Marketing
College of Business
The Florida State University
P.O. Box 3061110
Tallahassee, FL 32306-1110

Michael K. Brady (Ph.D., Florida State University) is the Carl DeSantis Associate Professor of Business Administration and director of the doctoral program in Marketing at Florida State University. His research interests are in managing customer perceptions of service encounters and the strategic ramifications of branding for service firms. Dr. Brady’s research appears in journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of the Academy of Marketing Science, and other leading outlets.

Michael D. Hartline (Ph.D., University of Memphis) is the Charles A. Bruning Associate Professor of Business Administration and Chair, Department of Marketing in the College of Business at Florida State University. His research interests include the management of customer-contact service employees, service productivity, corporate affairs, and marketing strategy. Dr. Hartline’s research appears in journals such as the Journal of Marketing, Journal of Service Research, Journal of Business Research, and other leading journals.