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Tracks for Competitive Papers and SIG-related Special Session Proposals

Track Co-Chairs welcome competitive manuscripts for eleven broadly defined tracks. The SIG Track Chair will evaluate special sessions and papers submitted to the SIG portion of the Conference Program.

1. Consumer Behavior

This track invites papers and special session proposals that emphasize research reflecting a wide range of theories and methodological approaches on both traditionally important issues and emerging new issues in consumer behavior. Topics may include, but are not limited to: creating customer value, consumer decision making, information processing, alternative evaluation, framing and post-purchase evaluation; social, situational, and cultural influences on consumer behavior; comparative and international aspects of consumer behavior; post modern approaches to consumer behavior and conspicuous consumption; and methodologies that improve our abilities to understand consumer behavior in the computer mediated environments. In addition, papers that discuss how changes in demographics, technology, and culture may impact consumer behavior are also welcome. Application and extension of existing theories from related disciplines as well as newly developed theories at the conceptual development stage are encouraged.

This track invites papers and special session proposals that address a variety of global marketing issues. Manuscripts appropriate for this track may include, but are not limited to, those addressing global branding, the growing influence of supply-chain strategies in global operations, new product diffusion rates across markets, market assessment and entry decisions, horizontal and vertical global market segmentation, planning and implementing issues of global marketing programs, export and import marketing issues, marketing topics relating to transitional and emerging economies, comparative marketing systems, global competitive strategy, global alliances in marketing, and general cross-cultural marketing issues.

Professor Xueming Luo
College of Business Administration
University of Texas at Arlington
+1 817.272.2279
luoxm@uta.edu

This track invites papers and special session proposals that advance knowledge of the interplay of marketing and its larger societal domain. This includes submissions addressing marketing's broader impact on consumer welfare and economic performance. In addition, relevant policies and actions taken by the various branches of government that impact marketing practice and/or affect consumers. Both conceptual and applied papers are encouraged. Topics areas can include consumer protection, competition policy and antitrust, comparative law and policy, marketing and economic development, environmental protection, corporate responsibility, social marketing, Internet regulatory and privacy issues, and others.

Professor Peggy Cunningham
School of Business
Queen's University
+1 613.533.2327
pcunningham@business.queensu.ca

This track invites papers and special session proposals that provide critical insight into both traditionally important and emerging issues regarding brand marketing and communications. Branding and communications are more important than ever for companies competing in both mature and emerging markets against global competition. While the track is open to papers and special sessions examining the effectiveness of traditional forms of advertising, especially encouraged are papers engaging with branding and communication in: (1) online environments, including peer-to-peer ones, blogs, etc.; (2) in non-Fast Moving Consumer Goods (i.e., non-FMCG) contexts, such as service providers', retailers', and industrial brands; (3) in developing economies; and (4) in not-for-profit contexts. Also welcomed are papers and special sessions in cognate areas such as reputation management, promotions, and public relations.

Professor Devon DelVecchio
Farmer School of Business
Miami University
+1 513.529.9364
delvecds@muohio.edu

This track seeks papers and special session proposals that emphasize marketing education and teaching. Topics may include course development, managing change and curriculum, pedagogy, maintaining a current marketing curriculum, blending research into teaching, technology in the classroom, active learning techniques, effective mass lecture techniques, integrating the business community into the classroom, assessing teaching effectiveness, assessing student performance, motivating students, faculty development, graduate education, distance and/or on-line learning, training doctoral students, teaching the connection between marketing and creating shareholder value, and interdisciplinary teaching. Other topics of interest to marketing education are welcome as well.

Professor Charles Blankson
College of Business Administration
University of North Texas
+1 940.565.3136
blanksoC@unt.edu

This track invites papers and special session proposals focusing on a wide variety of theory, practice, and methods relevant to the interorganizational and network issues in channels of distribution, business-to-business marketing, supply chain management, and others. We strongly encourage works related to newly emerging theory and topics as well as applications and extensions of existing theory and traditionally important topics. Topics may include but are not limited to distribution system design and development; unilateral and bilateral governance, control and coordination of distribution and supply chains; understanding and monitoring efficiency, effectiveness and financial performance; the role, characteristics, and effectiveness of interfirm relationships.

Professor Sertan Kabadayi
Graduate School of Business Administration
Fordham University
+1 212.636.7804
kabadayi@fordham.edu

This track seeks papers and special session proposals that provide innovative methods, or enhancement of existing methods, in the areas of marketing research and data analysis. Papers should aim to advance the state of the art of marketing research methodology and/or demonstrate the contribution of marketing research to addressing substantive marketing issues. Topics may include, but are not limited to, the following: methods of analyzing or presenting marketing data, imputation of missing data, measurement methods for marketing, marketing information systems and the use of information within organizations, primary or secondary data collection via the Internet, mathematical models of marketing phenomena, normative marketing decision models, and marketing research across cultural and national boundaries. Conceptual, empirical, analytical, simulation-based, and qualitative research approaches are welcome.

Professor Raj Echambadi
College of Business Adminstration
University of Central Florida
+1 407.823.5381
raj.echambadi@bus.ucf.edu

This track welcomes papers and special session proposals that cover a broad range of marketing strategy topics. Topics that may be addressed include, but are not limited to: marketing strategy development and implementation; forces in the competitive environment; acquisitions and alliances; strategic/cultural orientation and marketing; product development and management; innovation issues; brand management; managing market knowledge; measuring marketing performance; marketing resources and capabilities; forces and trends affecting the present and future of marketing strategy; or any other topic that considers marketing variables that influence firm performance. Papers focusing on relevant practitioner concerns characterized by a dearth of academic research, emerging and evolving issues that might eventually have an impact on the marketing strategy domain, and new theories that might potentially help inform these issues are also welcome.

Professor Alina Sorescu
Mays Business School
Texas A&M University
+1 979.862.3043
asorescu@tamu.edu

This track invites conceptual, managerial, and quantitative modeling papers and special session proposals that address a broad range of ongoing and emerging issues in areas relating to relationship marketing, selling, and/or sales management. Papers may be based in business-to-business, business-to-consumer, and consumer-to-consumer contexts. Specific relationship marketing topics of interest may include trust and relational capital, relationship-forging tasks, interfirm and interpersonal relationship marketing, salesperson-owned loyalty, relationship lifecycle stages, embeddedness in relational exchanges, customer and relationship equity, return on relationships, building and maintaining strong relationships, devolution and dissolution, organizational competencies and orientation for relationship management, and methodological issues in the study of marketing relationships. Selling and sales management topics of interest include enhancing sales force productivity and sales performance, sales technology issues (including CRM and sales automation tools), sales influence tactics and cooperative negotiations, integration of sales and marketing, customer connectivity issues for the sales function, developing and managing effective sales cultures, sales resource allocation models, salesforce metrics, sales force design and architecture, ROI impacts of personal selling, customer relationship-building strategies, issues related to team selling and key account management, salesforce compensation and motivation, leading and controlling the sales function, and sales-based boundary management concerns.

Professor Gary Hunter
Weatherhead School of Management
Case Western Reserve University
+1 216.368.2847
gary.hunter@case.edu

This track invites papers and special session proposals that address a broad range of ongoing and emerging issues in the domains of services marketing and retailing. Services marketing topics of interest include services branding, service alliances, e-services, the service experience, service quality, satisfaction and value, service recovery and customer commitment and loyalty. Retailing topics of interest include multi-channel retailing, retail efficiency analysis, intangible retail assets, emerging technologies that enable conventional retailers to better integrate multiple retail channels, and the role of retail environments.

Marketing and technology/innovation can include: (1) use of technology for marketing purposes, including the Internet and e-commerce issues; (2) role of marketing in innovation; or (3) marketing in technology-intensive environments for "high-tech" products. While all submissions that fit within these broadly defined topic areas are welcome, papers and special session proposals related to the following areas are especially encouraged: (1) strategic issues in e-commerce, Internet marketing, and technology-oriented entrepreneurship; (2) internal and external factors relevant to the marketing of technology and innovation processes; (3) strategic issues related to product development/management and decision-making; and (4) diffusion processes. Both conceptual and empirical works are welcome, as are both qualitative and quantitative research approaches.

Anyone interested in proposing SIG programming should contact the appropriate SIG leaders to seek endorsement by the SIG for the session. The list of current SIGs and contact information is available at http://www.marketingpower.com/content1127.php.

Doctoral students: Please note that the Doctoral Students' SIG does not have a specific Doctoral SIG track in the Conference. Accordingly, doctoral students are invited to submit manuscripts and/or special session proposals to any tracks or through a SIG.

Accepted SIG sessions will be scheduled in two premium time periods: (1) the second session of the first day and (2) the last session of the second day. These sessions are set aside to guarantee that SIGs have blocks of prime time set aside to request programming for special topical sessions, guest speakers, and panels. SIG Business Meetings should be scheduled separately (see link to SIG Business Meetings).

Professor Angeline Close
College of Business
University of Nevada, Las Vegas
702-895-5956
angeline.close@unlv.edu