ARC: Connections: Conferences: Winter 2009: Chris White
Professor Chris White
Neeley School of Business
Texas Christian University
+1 817.257.6922
c.white@tcu.edu
| Chris White(Ph.D. Texas A&M University) is Assistant Professor of Marketing in the Neeley School of Business at Texas Christian University. His research interest is marketing strategy; specifically, strategic decision making, marketing strategy formulation and implementation, managerial information processing, and global marketing strategy. His research has been published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, and other leading journals. |