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Contribution by Abdullah Al-Jafari, Garrett Coble, Kevin J. Cumiskey, Amjad Abu ElSamen, David Gilliam, Fernando Jimenez, James Loveland, Mayoor Mohan, Kristin Scott and Rand Wergin

Related ARContent: Conference Proceedings

In the recent tradition, talented Ph. D. students serve as academic journalists at high impact sessions during AMA cpmferemces.  Their reports, summarized by Tom J. Brown, appear below:

• 1.2 Marketing Research, Technology, and Innovation (Special Session)
  Innovation, Product Development and Diffusion I
  Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University

• 1.3 Branding and Marketing Communications (Special Session)
  Emerging Perspectives on Consumer Identification
  Session Summary Writer: Fernando Jimenez, Oklahoma State University

• 1.5 Marketing Research, Technology, and Innovation (Special Session)
  Multilevel Approaches to Data Analysis and Growth Modeling
  Session Summary Writer: Amjad Abu ElSamen; Oklahoma State University

• 1.6 Marketing and Society (Special Session)
  Marketing's Contributions to Disaster Management
  Session Summary Writer: Garrett Coble, Oklahoma State University

• 1.7 Marketing Management, Strategy, and Channels (Special Session)
  As Time Goes By: Dynamic Capabilities, Marketing Strategy, and Performance
  Session Summary Writer: James Loveland, Arizona State University

• 2.1 Selling and Sales Management SIG (Special Session)
  Sales Curriculum in the 21st Century-What are we doing? Where are we going?
  Session Summary Writer: David Gilliam, Oklahoma State University

• 2.2 Marketing Research, Technology, and Innovation (Special Session)
  Innovation, Product Development, and Diffusion II
  Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University

• 2.5 Interorganizational SIG (Special Session)
  Fairness and Justice in Interorganizational Relationships
  Session Summary Writer: James Loveland, Arizona State University

• 3.2 Marketing Management, Strategy, and Channels (Special Session)
  Methodological Issues in Marketing Management Research: Perspectives from Authors and Editors
  Session Summary Writer: Rand Wergin, Oklahoma State University

• 3.3 Global Marketing
  International Marketing of Services
  Session Summary Writer: James Loveland, Arizona State University

• 3.6 Sales and Relationship Marketing (Special Session)
  Consequences of Customer Relationships and Partnerships for Marketing Knowledge and Decisions
  Session Summary Writer: Kristin Scott, Oklahoma State University

• 4.2 Consumer Psychology and Behavior (Special Session)
  A Multinational Examination of Customer-Company Identification
  Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University

• 4.6 Marketing Management, Strategy, and Channels (Special Session)
  Integrating Service-Dominant Logic and Consumer Culture Theory for Strategic Insight
  Session Summary Writer: Garrett Coble, Oklahoma State University

• 4.7 Services Marketing and Management (Special Session)
  A Deeper Look at the Traits of Service Employees: New Insights and Research Approaches
  Session Summary Writer: Rand Wergin, Oklahoma State University

• 5.2 Marketing and Society (Special Session)
  An Update on Current Issues and Research on Obesity: What Do Consumers Really Know and Can They Use Nutrition Information?
  Session Summary Writer: Rand Wergin, Oklahoma State University

• 6.2 Branding and Marketing Communications (Special Session)
  Current Issues in Brand Management Research
  Session Summary Writer: Mayoor Mohan; Oklahoma State University

• 6.4 Marketing and Society (Special Session)
  New Approaches to Understanding Young Consumers: Food Marketing to Children and Youth Obesity
  Session Summary Writer: Kristin Scott, Oklahoma State University

• 6.9 Marketing Management, Strategy, and Channels (Special Session)
  Bundles, Solutions, and Other Holistic Value Propositions
  Session Summary Writer: David Gilliam, Oklahoma State University

• 7.2 Sales and Relationship Marketing (Special Session)
  Strategic Marketing Implications of Organizational Boundary Management
  Session Summary Writer: David Gilliam, Oklahoma State University

• 7.5 Consumer Psychology and Behavior (Special Session)
  Triangulating on Stigma: Consumer, Salesperson and Product
  Session Summary Writer: Garrett Coble, Oklahoma State University

• 7.6 Marketing Management, Strategy, and Channel (Special Session)
  Research on Franchising
  Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University

• 8.4 Sport and Special Events SIG (Special Session)
  Sports Marketing: A Different Type of Marketing Communications
  Session Summary Writer: Kevin J. Cumiskey; Oklahoma State University

• 8.6 Teaching and Learning SIG (Special Session)
  Step Inside My Classroom: Documenting Teaching and Learning for the P&T Process and Beyond
  Session Summary Writer: Fernando Jimenez, Oklahoma State University

• 9.3 Marketing and Society
  Ethics and Social Marketing
  Session Summary Writer: Mayoor Mohan; Oklahoma State University

• 10.3 Branding and Marketing Communications (Special Session)
  Expressing the Organization's Identity to Manage Positive Perceptions among (Different Types of) Stakeholders
  Session Summary Writer: Abdullah Al-Jafari, Oklahoma State University