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Winter AMA 2008 - Austin 

ARC: Community: Conferences: Winter 2008

Theme: Marketing the Organization and its Products and Services

Location: Austin, TX

Dates: 15-18 Feb 2008

High Impact Session: Reports from Austin by intrepid academic reporters

Co-Chairs:

    • Tom J. Brown, Oklahoma State University
    • Zeynep Gurhan Canli, Koç University
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