ARC: Connections: Conferences: Winter 2007: High Impact Sessions
ARContributions by Kate Loveland, Iana Nelson, Vijaykumar Krishnan Palghat, Nancy Sirianni
Academic Council member Beth Walker organized a "note-taking" initiative for the 2007 Winter Educators' conference. The goal was to capture information passed along at high impact sessions, information that ordinarily vanishes after a conference. Four talented Ph. D. students were asked to act as academic journalists at the following sessions. The name of the journalist is given under the session title.
- 1.1 Session
Looking Ahead at Marketing’s Future at P&G
Iana Nelson [PDF]
- 1.2 Academic Council Special Session
Ethical Issues and Distributive Justice in Macromarketing: Present and Future
Nancy J. Sirianni [PDF]
- 2.2 Marketing and Entrepreneurship SIG Session
The AMA’s 2004 Definition of Marketing - Its impact on SMEs
Kate Loveland [PDF]
- 2.3 Global SIG Session
New Directions for Creating Value and/or Interactive Partnerships in Global Marketing
Iana Nelson [PDF]
- 3.1 Academic Council Special Session
Key Learning and Research Opportunities from the MPlanet Event: Focus on "Performance Metrics" and "Brand Relevance"
Nancy J. Sirianni [PDF]
- 4.1 Academic Council Special Session
Key Learnings and Research Opportunities From the MPlanet Event: Focus on "The New Customer Reality" and "Morphing Media"
Kate Loveland [PDF]
- 4.3 Special Session
Global Marketing: Strategic Developments and Future Directions
Iana Nelson [PDF]
- 5.5 Special Session
Persistence of Market Knowledge Advantage in Product Innovation
Vijaykumar Krishnan Palghat [PDF]
- 5.7 Special Session
Strategy and Performance Implications of Service Innovations - Part I
Kate Loveland [PDF]
- 6.5 Special Session
Strategic Marketing Issues in Technologically Intensive Markets
Vijaykumar Krishnan Palghat [PDF]
- 6.7 Special Session
Services Innovation in Multiple Contexts - Part II
Nancy J. Sirianni [PDF]
- 7.5 Special Session
Understanding Customer Co-Creation
Nancy J. Sirianni [PDF]
- 8.2 Relationship Marketing SIG Session
Relationship Marketing, Industry vs. Academia: Are We on the Same Page?
Kate Loveland [PDF]
- 8.5 Special Session
Research and Methodological challenges in Research on Collaboration and Co-Creation of Value
Vijaykumar Krishnan Palghat [PDF]