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Winter AMA 2006 - Tampa 

ARC: Connections: Conferences: Winter 2006

Winter 2006 Proceedings

The 2006 AMA Winter Educators’ Conference was held February 17-20 at the TradeWinds Island Resort in St. Petersburg. Conference co-chairs were Jean Johnson (Washington State University) and John Hulland (University of Pittsburgh). Some important themes were new product and new market development, customer and brand equity/relationship management and value, as well as market/selling strategy and behavioral and research issues. In addition, you can access the following:

Pictures from Tampa:

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