Preconference Materials:
Theory Development Preconference Event Sides and other materials are available for the preconference event, "Ideas that Matter: A Dialog on Enhancing Theory Development in Marketing ," cochaired by Manjit S. Yadav and Deborah MacInnis
Key Conference Information and Links:
Conference Information
Other Links
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Submissions, Reviewing and Program
Other Events
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Photo in upper right courtesy of Greater Boston Convention & Visitors Bureau