ARC: Connections: Conferences: Summer 2010: Tracks
There are eighteen tracks for the Summer 2010 Marketing Educators' Conference
- Social & Public Policy
- Healthcare Marketing
- Marketing and the Law
- Advertising and Promotion
- Digital and Mobile Marketing
- Consumer Psychology and Behavior
- Sales and Sales Management
- Global and Cross-Cultural Marketing Issues
- Services Marketing
- Branding and Brand Management
- Research Methods and Analytics
- Inter-Organizational Issues in Marketing
- New Product Development, Product Management and Entrepreneurship
- Retailing and Pricing
- Marketing Education and Teaching Innovation
- Marketing Strategy and Marketing Management
- Sports Marketing
- Special Sessions
CONFERENCE TRACKS FOR COMPETITIVE PAPERS AND SPECIAL SESSIONS OF ANY TYPE
Track Co-Chairs welcome competitive manuscripts for these broadly-defined tracks. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Note also that Track 18 is the track to use for all special session proposals, either SIG or Non-SIG.
1. Social & Public Policy
This track focuses on topics related to public and/or social policy issues germane to the marketing discipline. Work on public policy may focus on the intersection of governmental actions and marketing practices, such as Federal Trade Commission examination of disclosures on financial instruments or Food and Drug Administration perspectives on weight-loss supplements. Additionally, non-traditional areas of concern such as cap-and-trade systems as a market-based solution to air pollution are appropriate. Finally, regulatory activities at the state level (e.g., attorneys general) and the cross-governmental level (e.g., World Health Organization) are also domains of interest. Social policy issues are vast and include an array of general topics such as poverty, sustainability, materialism, social justice, racial and gender discrimination in the marketplace, healthcare, addiction, and the digital divide. The recent movement within the consumer-behavior domain of Transformative Consumer Research embodies many of these areas as well as much more. Connections between these issues and other related fields such as applied ethics, corporate social responsibility, and Africana/gender studies are important extensions that would be warmly received. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
2. Healthcare Marketing
This track focuses on the domain of healthcare. Research topics that are a good fit for this track include but are not limited to: healthcare policy, access to healthcare, patient participation, compliance, patient satisfaction, healthcare improvement, healthcare service design, healthcare supply/value chain management, and regulation concerning public health. We invite research that is relevant to companies in a variety of healthcare industry segments, for example, medical services and pharmaceuticals, as well as public sector, regulatory, and non-profit organizations. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
3. Marketing and the Law
This track seeks papers that deal with the impact or potential impact of all aspects of the legal and regulatory environment on marketing activities. Papers might examine how marketing strategy should integrate legal concerns or suggest how public policy might be changed to improve marketing effectiveness, societal well being, or both. Common topic areas include but are not limited to: product safety and other forms of consumer protection; antitrust including pricing and distribution regulation; trademarks and other forms of intellectual property and sales contracts. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
4. Advertising and Promotion
This track focuses on advertising and marketing communications. Topics of interest include, but are not limited to: consumers' advertising information processing, e-advertising, advocacy advertising, advertiser-agency relationships, advertising-related public-policy and societal issues, developments in traditional and nontraditional media, consumer reaction to promotional strategies and broader topics associated with management of the marketing communications mix. Diverse research approaches that address advertising and promotional issues are encouraged, including but not limited to: experimental, survey-based research, quantitative models, and ethnographic research. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
5. Digital and Mobile Marketing
This track invites work that addresses current digital marketing, mobile marketing, and related public policy issues. Topics that fit this theme include, but are not limited to: utilizing social networks for marketing, mobile branding (including branded mobile apps), as well as mobile advertising and promotions. In addition to research that explores managerial or consumer implication of these new technologies, we are also interested in research that examines new approaches to online advertising, such as behavioral targeting, and the implications of such advertising approaches on consumer privacy. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
6. Consumer Psychology and Behavior
This track focuses on the nexus of the consumer, the company and the product. Specific topics include, but are not limited to, assortment effects, attitudes, atmospherics, consumer boycotts, consumer reactions to corporate social responsibility, organizational identification, judgment and decision making, demographics, emotions, framing, gender differences, hedonic consumption, information processing, linguistics, materialism, memory, automatic and non-conscious processing, personality, pricing, satisfaction, skepticism, time perceptions, or issues dealing with other cultural, psychological, situational, or social influences on consumer behavior. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
7. Sales and Sales Management
This track focuses on research in areas relating to relationship marketing and/or sales and sales force management. Topics may include but are not limited to: key account management, global account management, international sales force management issues, the relationship of social media to sales and sales management, managing sales people, how the sales force creates and delivers value to customers, how technology can aid the sales function, knowledge-based selling, sales force strategy, performance assessment, managing crossfunctional selling teams, relationship selling, emotional intelligence issues in selling, knowledge transfer among salespeople, the impact of technology on compensation and other performance management issues, sales forecasting models/methods and managing highperformance sales teams. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
8. Global and Cross-Cultural Marketing Issues
This track invites papers that address issues relevant to global marketing management and the cultural aspects of consumer behavior. Topics may include, but are not limited to: crosscultural consumer behavior/psychology; consumer acculturation issues; global branding; global marketing strategy; adaptation/ standardization of global marketing programs; export and import marketing; comparative marketing systems; global supply-chain management; global account management; global product innovation management; foreign market assessment and entry strategies; country of origin effects; global marketing in the emerging markets; strategic alliances/international joint ventures; and cross-cultural marketing research issues. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
9. Services Marketing
This track invites papers and special session proposals relevant to the field of services marketing. Topics of interest include, but are not limited to: service innovation and design, customer co-production, managing other customers, the role of the servicescape, customer loyalty and retention, customer/employee interactions, internal service quality as it relates to the service-profit chain, the role of technology in service settings, and cross-cultural influences within the service environment. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
10. Branding and Brand Management
This track invites theoretically and/or practically useful papers that inform the art and science of branding. Research reflecting a range of theoretical perspectives and methodological approaches to creating, nurturing, managing, and leveraging strong brands are encouraged. Research that connects with the conference's theme—the role of branding in creating customer value and enhancing societal welfare—will be given particular consideration. Other topics of interest include: Brand as Assets (Brand- Shareholder value link, Brand equity measurement, Brand scorecards); Brand Management (Brand portfolio strategies, Internal branding, Brand building, Brand leveraging and via extension, Brand revitalization, Brand management in turbulent times); Brand Storytelling (Brand design, Brand personality, Brand stories, Brand (re)positioning, Brand experience, Emotional branding, Brand meaning measurement); Branding 2.0 (Branding and social media, Brand co-creation, Open source branding, Consumer-generated brands); Brands and Consumer Culture (Cultural branding, Brand communities, Brand relationships, Brand counterfeiting, Brand boycotts, Brand hijacks); Brand Leadership (Ethics and branding, Social mission branding, Cause-related branding, Branding ôgreenö); Branding in Special Contexts (Corporate brands, Global brands, Person brands, Place brands, Branding of ideas, Political brands, Private labels). Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
11. Research Methods and Analytics
This track seeks high quality work that develops or applies advances in research methodologies, measurement techniques, or data analysis procedures to marketing and research issues. Appropriate topics for this track include all methodological opportunities and challenges that scholars and practitioners confront in conducting their research. Specific issues may include, but are definitely not limited to: qualitative and quantitative research issues, cross-cultural or online research methodologies, sampling, and graphical presentation of research findings. Other examples include identifying problems with current best practices, new developments in partial least squares or latent class analysis, assessing mediated or moderated relationships, modeling multiple levels of data, categorizing and coding ethnographic data, controversies in reflective and formative measurement, analytic issues posed by within-subjects experimental designs, assessment techniques for handling response and nonresponse biases, and issues in missing-data analysis. Expository papers on marketing applications of novel statistical methods, guidelines for research on legal or regulatory issues, or other studies that challenge conventional research practices, are also welcome. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
12. Inter-Organizational Issues in Marketing
This track invites research in business-to-business marketing, channels of distribution, supply chain management, and related domains. We welcome manuscripts that employ new theoretical lenses and/or address emerging topics and trends, in addition to applications and extensions of existing theory and traditionally important topics. Given the growing interest in environmental marketing— including sustainable manufacturing and green/eco-friendly marketing— papers that address these topics as they relate to organizational buying behavior, supply chain management , customer relationship management, customer value provision, marketing strategy and branding are particularly encouraged. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
13. New Product Development, Product Management and Entrepreneurship
This track covers the development of new products and services and management of innovation in consumer and business-to-business contexts. Papers that address relevant issues in new as well as established firms are of interest. Suitable topics for this track include, but are not limited to: product design and development, product introduction and evolution, crossfunction, cross-unit, and/or cross-firm (network) issues in product development, the role of industry standards in product development and commercialization, the role of customers and suppliers in product development and innovation, characteristics of innovative consumers and firms, role of product deletion in product development and management, role of licensing, joint ventures, alliances, and acquisitions in innovation, innovation and entrepreneurship in international and non-profit settings, role of government, society, and competition in innovation and entrepreneurship, role of top management in innovation, including resource allocation across projects, organizational structures for product development and management, overcoming inertial barriers to innovation in the established firm, launching products that create entirely new markets. Consistent with this theme, work that explores topics such as energy efficiency, resource allocation, green marketing, and environomental stewartship in the context of new product innovation are highly encouraged. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
14. Retailing and Pricing
This track invites research relevant to retailing and/or pricing. We encourage works related to either newly emerging theory on topics, such as multi-channel retailing, price dispersion on the web, as well as, applications and extensions of existing theory and traditionally important topics. Topics may include but are not limited to: retail efficiency analysis, intangible retail assets, emerging technologies that enable conventional retailers to better integrate multiple retail channels, the role of retail environments, price promotions, auction pricing, price fairness issues, the information processing of price, Internet pricing, reference prices, and the related public policy issues. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
15. Marketing Education and Teaching Innovation
This track seeks papers emphasizing scholarly and innovative approaches to marketing education, particularly those focusing on adding value for students, employers, the college and surrounding communities, and other educational stakeholders. The outstanding paper from this track will be published in The Journal of Marketing Education, subject to final revision requests of the editor. Topics may include but are not limited to: the scholarship of teaching and learning in marketing, the use of technology in marketing education, using social media and electronic learning platforms (e.g. Blackboard), curriculum development, pedagogy, active and experiential learning techniques, games and simulations, effective teaching techniques in large and small sections, service learning, motivating and mentoring students, training and mentoring doctoral students, interdisciplinary teaching techniques, synergies between research and teaching, instilling professional and life skills, incorporating stakeholder feedback into the curriculum, faculty development, and assessment. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
16. Marketing Strategy and Marketing Management
This track welcomes work that covers a broad range of marketing strategy topics. Potential topics include, but are not limited to: marketing strategy formulation and implementation, marketing performance and risk, marketing resources and capabilities, acquisitions, divestitures, and alliances, strategic/cultural orientation and marketing, brand and product development and management, innovation issues, forces and trends affecting the present and future of marketing strategy, stakeholder issues or any other topic that considers marketing variables that influence firm performance. Also, papers focusing on relevant practitioner concerns characterized by a dearth of academic research, emerging and evolving issues that might eventually have an impact on the marketing strategy domain, and new theories that might potentially help inform these issues are also welcome. Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
17. Sports Marketing
This track focuses on sports marketing and its unique nature and components. We invite research on marketing of any product or service through a connection to sports (e.g., sponsorship, ambush marketing, licensing, trademark protection, reality marketing, the rub-off effect, celebrity endorsements and match-up), marketing sports to consumers (e.g., fan behavior, social identity, promotion, basking in reflected glory, facility effects, technology issues, sports and social media), marketing sports to sports participants (e.g., participation trends, action sports, extreme sports), and the broader role of sports in society (e.g., economic impact of sports, tourism, violence, sports talk, physical and mental well-being). Both conceptual and empirical works are welcome; we also welcome qualitative, quantitative, and mixed-method research approaches. Please send special session proposals on this topic to Track 18, and competitive paper manuscripts on this topic to this track. The track co-chairs are:
18. Special Sessions (Both SIG and All Other)
The objective of Special Sessions is to develop and pursue perspectives, theories, and provocative ideas. Proposals for these Special Sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify individuals (with their qualifications) who will participate. Specificity in the proposal is important. Special sessions might take the form of: traditional research presentations (3-4) with a discussant; interactive panel discussions with 4-6 panelists and a moderator; SIG Special Session; if interested in proposing SIG programming, please should contact the appropriate SIG leaders to seek endorsement by the SIG for the session.
The list of current SIGs and contact information is available at
http://www.marketingpower.com/Community/ARC/Pages/Connections/SIGs
Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session's relevance to the conference theme of ôThe Role of Marketing in Creating Customer Value and Enhancing Societal Welfare.ö Doctoral students: Please note that the Doctoral Students' SIG does not have a specific Doctoral SIG track in the Conference. Accordingly, doctoral students are invited to submit manuscripts and/or special session proposals to any tracks or through a SIG. Accepted SIG sessions will be scheduled in two premium time periods: (1) the second session of the first day and (2) the last session of the second day. These sessions are set aside to guarantee that SIGs have blocks of prime time set aside to request programming for special topical sessions, guest speakers, and panels. SIG Business Meetings and Pre-Conference Events should be scheduled separately . The Track Chair is: