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Summer AMA 2010 - Boston 

ARC: Connections: Conferences: Summer 2010: Track Chairs

There are 35 track co-chairs across the 18 tracks of this conference:

1. Social & Public Policy [Description]

Kathy Dhanda
DePaul University
kdhanda@depaul.edu
Ronald P. Hill
Villanova University
ronald.hill@villanova.edu

Kathy Dhanda is an Associate Professor in the Management Department at DePaul University. She has published papers on environmental concerns and public policy in Operations Research, Journal of Public Policy and Marketing, and Journal of Macro-marketing. She received a Wicklander fellowship from the Institute of Business and Professional Ethics and is working ethics behind carbon offsets.
Ronald P. Hill (Ph.D. in Business Administration, University of Maryland College Park) is the Richard J. and Barbara Naclerio Endowed Chair, Villanova School of Business and Senior Associate Dean, Intellectual Strategy. His research areas include restricted consumer behavior, marketing ethics, corporate social responsibility, and public policy. Outlets are Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Harvard Business Review, and Journal of Public Policy and Marketing. His term as Editor of the Journal of Public Policy and Marketing extends until June 30, 2012.

2. Healthcare Marketing [Description]

Kathleen Seiders
Boston College
seiders@bc.edu
Andrew Gallan
Case Western University
andrew.gallan@case.edu

Kathleen Seiders is Associate Professor of Marketing and Hillenbrand Distinguished Fellow at Boston College. Prior to her academic career, she had a ten-year career in food retailing. She has received best article awards for her work in Journal of Marketing and Journal of Public Policy & Marketing, and has also published in Sloan Management Review, Academy of Management Executive, Journal of Retailing, and Annals of Internal Medicine. Kathleen is President of the Academic Council of the American Marketing Association. She has appeared on 60 Minutes and CBS Morning News, and has commented on NPR's Marketplace, All Things Considered, and Morning Edition.
Andrew Gallan is Assistant Professor of Marketing at the Weatherhead School of Management, Case Western Reserve University, with a secondary appointment in the department of neurology at CWRU School of Medicine. He has published in the Journal of the Academy of Marketing Science and other marketing journals. Andrew currently is an ad hoc reviewer for the Journal of Service Research.

3. Marketing and the Law [Description]

Patrick Kaufman
Boston University
patk@bu.edu
Ross D. Petty
Babson College
petty@babson.edu

Patrick Kaufman is Professor of Marketing and Chair of the Marketing Department of Boston University. He received his JD from Boston College and his Ph.D. from Northwestern. His research is in the areas of franchising, channels of distribution, public policy and the law and has published articles in a wide variety of scholarly journals including the Journal of Consumer Research, Journal of Marketing, the Journal of Law and Economics, the Journal of Public Policy and Marketing, and the Journal of Retailing. He serves on the Editorial Boards of the Journal of Retailing and the Journal of Public Policy and Marketing.
Ross D. Petty is Professor of Marketing Law and holder of the Zwerling Family Term Chair at Babson College. He is a prolific author in both marketing and law journals. He has received the Journal of Public Policy & Marketing best article award and has awards for research excellence from the Academy of Legal Studies in Business and Babson College. He currently serves on the editorial board of the Journal of Public Policy & Marketing and is the Executive Secretary and Founder of the Marketing Law section of the ALSB.

4. Advertising and Promotion [Description]

Darrel D. Muehling
Washington State University
darrel@wsu.edu
Russell N. Laczniak
Iowa State University
laczniak@iastate.edu

Darrel D. Muehling is Professor and Chair of the Department of Marketing at Washington State University. He currently serves on the editorial review boards of the Journal of Advertising, Journal of Current Issues & Research in Advertising, and the Journal of Marketing Communications. As an active member of the American Academy of Advertising, Dr. Muehling has held a variety of leadership positions, including chair of the publications committee, vice president, and president. He was recently awarded the AAA's Outstanding Contribution to Research in Advertising. His primary research interests have focused on consumer responses to advertising in a variety of contexts (fine-print, children, comparative advertising, nostalgia, negativity, and involvement).
Russell N. Laczniak is Professor and Heggen Faculty Fellow in the Department of Marketing at Iowa State University. He recently served as Editor for the Journal of Advertising and currently serves on the editorial review boards of the Journal of Advertising, Journal of Current Issues & Research in Advertising, Journal of Public Policy & Marketing and Journal of Marketing Theory and Practice. Dr. Laczniak has served as Treasurer and President of the American Academy of Advertising and served as Co-Chair of the 2002 Marketing and Public Policy Conference. His primary research interests deal with consumer responses to marketplace information (including advertising and word-of-mouth) and consumer socialization.

5. Digital and Mobile Marketing [Description]

George Milne
University of Massachusetts
milne@mktg.umass.edu
Andrew Rohm
Northeastern University
a.rohm@neu.edu

George Milne is Associate Professor of Marketing at the University of Massachusetts Amherst. He has published in the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Interactive Marketing, Journal of Consumer Affairs, and Journal of Advertising, among others. He has received several best paper awards and his college outstanding research award. He currently serves on the editorial review board of the Journal of Public Policy and Marketing.
Andrew Rohm is Associate Professor of Marketing with the College of Business Administration at Northeastern University. He has published in the Journal of Interactive Marketing, Journal of Advertising, Journal of Business Research, and Sloan Management Review, among others, and has received numerous research awards and grants related to his research investigating mobile marketing and new marketing communications media. He currently serves on the Editorial Board of the Journal of Marketing Theory and Practice.

6. Consumer Psychology and Behavior [Description]

Stephanie Noble
University of Mississippi
snoble@bus.olemiss.edu
Carolyn Curasi
Georgia State University
mktcfc@langate.gsu.edu

Stephanie Noble is an Associate Professor at the University of Mississippi. Her primary research interests include business-to-customer relationship marketing issues in retailing and service contexts. She has published in several journals including the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of Advertising, Journal of Marketing Management, Marketing Management, Journal of Services Marketing, and the Journal of Interactive Marketing.
Carolyn F. Curasi is an Associate Professor of Marketing at the J. Mack Robinson College of Business Administration at Georgia State University. She has published research in scholarly outlets including: the Journal of Consumer Research, the Journal of Services Marketing, Anthropology Newsletter, Advances in Consumer Research, the Quarterly Journal of Electronic Commerce, the International Journal of Market Research, and in the European Advances in Consumer Research.

7. Sales and Sales Management [Description]

Wesley J. Johnston
Georgia State University
wesleyj@gsu.edu
Thomas Brashear Alejandro
University of Massachusetts Amherst
brashear@mktg.umass.edu

Wesley J. Johnston is the CBIM Round Table Professor of Marketing and director of the Center for Business and Industrial Marketing in the Robinson College of Business at the Georgia State University. His research interests include sales force management, buyer-seller relationships, and sales force automation and has published in the Journal of Marketing, Journal of Consumer Research, and Decision Sciences. He is currently the editor of the Journal of Business and Industrial Marketing. His latest book is entitled: Managing Salespeople: A Relationship Approach. He has taught in doctoral programs in the UK, Australia, Finland, Jamaica and the US.
Thomas Brashear Alejandro is an Associate Professor of Marketing in the Isenberg School of Management at the University of Massachusetts Amherst. He has published in the Journal of Academy of Marketing Science, Journal of Business Research and Journal of Personal Selling & Sales Management. He currently serves on the Editorial Board of the Journal of Business Research, FACES, and Revista de Ci ncias da Administra o.

8. Global and Cross-Cultural Marketing Issues [Description]

Ana Valenzuela
Baruch College
Ana.valenzuela@baruch.cuny.edu
Shaoming Zou
University of Missouri
Zou@missouri.edu

Ana Valenzuela is Associate Professor of Marketing at Baruch College, CUNY. She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and International Marketing Review. She currently serves on the Editorial Board of Journal of International Marketing.
Shaoming Zou is Robert J. Trulaske, Sr. Professor of Marketing at University of Missouri. He has published in Journal of Marketing and Journal of International Business Studies, among others, and received the inaugural Excellence in Global Marketing Research Award from AMA for ten-year impact. Dr. Zou is a current consulting editor and a previous department editor of Journal of International Business Studies, and the series editor of Advances in International Marketing. Dr. Zou is an external professor of marketing at Guanghua School of Management of Peking University and an Honorary Professor of Marketing at the Business School of UIBE in Beijing.

9. Services Marketing [Description]

Rajiv Kashyap
William Patterson University
kashyapr@wpuni.edu
Douglas Hoffman
Colorado State University
doug.hoffman@colostate.edu

Rajiv Kashyap is Professor of Marketing and Interim Associate Dean of the Cotsakos College of Business. He has published in the Journal of Marketing, Academy of Marketing Science Review, Academy of Management Learning and Education, Journal of Consumer Behaviour, and others. He is a regular reviewer for the Journal of the Academy of Marketing Science and serves on the board of the Journal of Hospital Marketing and Public Relations.
Douglas Hoffman is Professor of Marketing, Everitt Companies Teaching Scholar, and University Distinguished Teaching Scholar at Colorado State University. Doug is an accomplished scholar in the services marketing area publishing in numerous journals and co-author of two services marketing textbooks. He's the recipient of fifteen teaching awards at the college, university and national levels including the prestigious Board of Governors Excellence in Undergraduate Teaching Award. Doug was named a University Distinguished Teaching Scholar in 2007. Doug's current research and consulting activities are in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.

10. Branding and Brand Management [Description]

Susan Fournier
Boston University
fournism@bu.edu
Jill Avery
Simmons College
jill.avery@simmons.edu

Susan Fournier is Associate Professor of Marketing at Boston University, with previous positions at Harvard Business School, Dartmouth, and Young & Rubicam. Her research focuses on branding and relationship marketing. Susan has received five best article awards for work published in Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, and Harvard Business Review. She has authored many cases on branding. Susan is a long-standing member of the Editorial Boards for Journal of Consumer Research, Journal of Relationship Marketing, Journal of Business-to-Business Marketing, and Marketing Theory.
Jill Avery is Assistant Professor of Marketing at the Simmons School of Management. Her research focuses on brand management and customer relationship management issues. Her work has been published in the Journal of Marketing Communications. Her branding insights have been cited in Advertising Age, The Economist, The New York Times, The Financial Times, The Harvard Business Review, and Strategy and Business. She has written a series of teaching cases on branding in Web 2.0.

11. Research Methods and Analytics [Description]

George Franke
University of Alabama
gfranke@cba.ua.edu
Scot Burton
University of Arkansas
SBURTON@walton.uark.edu

George Franke is Reese Phifer Professor of Marketing in the Culverhouse College of Commerce at the University of Alabama. His research has been recognized with best-paper awards from the Journal of Advertising, Journal of Marketing Research, Journal of Marketing Theory and Practice, and Journal of Public Policy & Marketing. He has also published research in the Journal of Applied Psychology, Journal of Business Research, Journal of Consumer Research, and other journals. He serves on several editorial review boards and is a former associate editor of Journal of Public Policy & Marketing.
Scot Burton is Professor and Wal-Mart Chair in the Sam M. Walton College of Business at the University of Arkansas. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Applied Psychology, Journal of Retailing, American Journal of Public Health, Journal of Public Policy & Marketing, Public Opinion Quarterly, Organizational Behavior and Human Decision Processes, Journal of the Academy of Marketing Science, and others. He has received several research and teaching awards for his work.

12. Inter-Organizational Issues in Marketing [Description]

Alex Zablah
Oklahoma State University
zablah@okstate.edu
Brian Brown
University of Massachusetts
bpbrown@som.umass.edu

Alex Zablah is Assistant Professor of Marketing at the Spears School of Business, Oklahoma State University. His research has appeared in several journals and proceedings, including the Journal of Applied Psychology, Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Personal Selling and Sales Management. In addition, he serves as an abstracts review board member for the Journal of Personal Selling and Sales Management and has served as ad hoc reviewer for the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Business Research and numerous national conferences.
Brian Brown is an Assistant Professor of Marketing in the Isenberg School of Management at the University of Massachusetts Amherst. His research interests include brand strategy in business-to-business marketing contexts. He has published in the Journal of Business Research and the Journal of Business Market Management.

13. New Product Development, Product Management and Entrepreneurship [Description]

Roger Calantone
Michigan State University
rogercal@msu.edu
Gaia Rubera
Michigan State University
rubera@msu.edu

Roger Calantone is the Eli Broad Chaired University Professor of Business at the Eli Broad College of Business at Michigan State University, Chair of the Marketing Department and co-director of the Institute for Entrepreneurship. He has published in all the major marketing journals and has won many scholarly awards and honors. He has been an AMA member for several decades.
Gaia Rubera is Assistant Professor of Marketing at Eli Broad College of Business at Michigan State University. Her research interests focus on aesthetic innovation, creativity, organizational structures that foster innovation, globalization and marketing strategy. She has published in Journal of Service Research, Marketing Letters, and other journals.

14. Retailing and Pricing [Description]

Dhruv Grewal
Babson College
dgrewal@babson.edu
Dinesh K. Gauri
Syracuse University
dkgauri@syr.edu

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on e-business, retailing, global marketing, pricing and value-based marketing strategies. He co-edited Journal of Retailing (2001-2007). He has published in numerous journals such as Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. He has coauthored Marketing Research (Houghton Mifflin Co., 2004, 2007) and Marketing (McGraw-Hill, 2008, 2010).
Dinesh Gauri (Ph.D. SUNY Buffalo) is an Assistant Professor of Marketing at Syracuse University. His research and teaching interests are in the areas of retailing, pricing, marketing management and store performance measurement. For his research, he has received the best doctoral dissertation proposal award from Fordham University Pricing Center in 2006 and an honorable mention award for the Levy and Weitz doctoral dissertation proposal competition sponsored by the AMA Retailing SIG and the Miller Center for Retailing at University of Florida in 2005. His research has been published in journals such as Journal of Marketing Research, Journal of Retailing, and Marketing Science.

15. Marketing Education and Teaching Innovation [Description]

Geoffrey Lantos
Stonehill College
glantos@stonehill.edu
Lee McGinnis
Stonehill College
lmcginnis@stonehill.edu

Geoffrey Lantos is Professor of Business Administration at Stonehill College. He has published in Journal of Consumer Marketing, Journal of Product and Brand Management, Marketing Education Review Journal of Public Policy and Marketing, Journal of the Academy of Marketing Science, Strategic Direction, Journal of Biblical Integration in Business, and Journal of the Market Research Society. He currently serves on the Editorial Boards of Journal of Marketing Education, Journal of Consumer Marketing, Journal of Services Marketing, and Christian Business Academy Review, and is Book Reviews Editor at Journal of Consumer Marketing and Journal of Product and Brand Management.
Lee McGinnis is an Assistant Professor of Marketing at Stonehill College. He has published in the Journal of Service Research, the Journal of Business Research, Leisure Sciences, the Academy of Marketing Science Review, the Journal of Sport Management, and the Journal of Sport and Social Issues. Lee currently serves on the Editorial Board for the Journal of Consumer Behaviour.

16. Marketing Strategy and Marketing Management [Description]

Sundar Bharadwaj
Emory University
Sundar_Bharadwaj@bus.emory.edu
Suleyman Cem Bahadir
University of South Carolina
Cem.Bahadir@moore.sc.edu

Sundar Bharadwaj is Professor of Marketing at Emory University and currently a Visiting Professor at the Wharton School, University of Pennsylvania. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Management Science among others. His research has been recognized with numerous awards including the Paul Root Award and the AMA Strategy SIG's Early Career Award. He serves on the editorial boards of the Journal of Marketing and Journal of the Academy of Marketing Science.
Suleyman Cem Bahadir is Assistant Professor of Marketing, Moore School of Business, University of South Carolina. He has published in Journal of Marketing and International Journal of Research in Marketing. He serves as an ad-hoc reviewer for Journal of Marketing. His research topics include impact of marketing strategy on firm performance, financial value of market-based assets, and marketing mix brand sales relationships in global markets.

17. Sports Marketing [Description]

Lynn Kahle
University of Oregon
lkahle@uoregon.edu
Steve McKelvey
University of Massachusetts
mckelvey@som.umass.edu

Lynn R. Kahle is the Ehrman Giustina Professor of Marketing at the University of Oregon, where he is the founding Director of the Warsaw Sports Marketing Center. He is Chair of the Sports and Special Events SIG, and he has served as President of the Society for Consumer Psychology. He previously edited Sport Marketing Quarterly, and his research has been published in numerous journals in marketing and in social psychology. Topics of his research include consumer psychology, social values, lifestyle marketing, and sports marketing.
Steve McKelvey is Associate Professor and Graduate Program Director in the Sport Management Department at the Isenberg School of Management, University of Massachusetts. He is co-editor of the Sport Marketing and the Law column in Sport Marketing Quarterly. His research topics include sponsorship, ambush marketing, licensing, and trademark protection.

18. Special Sessions [Description]

June Cotte
University of Western Ontario
jcotte@ivey.uwo.ca

June Cotte is the George and Mary Turnbull Fellow and Associate Professor of Marketing at the Richard Ivey School of Business. Her research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. Her work has appeared in the Journal of Consumer Research, MIT/Sloan Management Review, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books.

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