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Summer AMA 2010 - Boston 

ARC: Connections: Conferences: Summer 2010: Co-Chairs

Easwar Iyer, Ph.D.
University of Massachusetts
+1 413.545.5667
iyer@mktg.umass.edu 		Robin A. Coulter, Ph.D.
University of Connecticut
+1 860.486.2889
robin.coulter@business.uconn.edu

Easwar Iyer is Professor and Head of Marketing at the University of Massachusetts. He received his Ph.D. in Marketing from the University of Pittsburgh, his MBA from the Indian Institute of Management, Calcutta, and B.Tech. from the Indian Institute of Technology, Madras. Dr. Iyer's research interests lie in the interface between social responsibility and marketing. Under this rubric, he has published articles on green advertising, corporate and individual environmentalism, socially responsible consumer behaviors, and sustainable competitive advantage. He has published articles in Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Consumer Psychology, Journal of Advertising, and the Journal of Consumer Behaviour. He serves on the editorial review boards of the Journal of Public Policy and Marketing and the Journal of the Academy of Marketing Science.

Robin A. Coulter is Professor of Marketing and Marketing Department Head at the University of Connecticut. She received her Ph.D. and MBA from the University of Pittsburgh, and her BS from Pennsylvania State University. Dr. Coulter's research interests include cross-cultural consumer behavior, branding, advertising effects and effectiveness, pricing, services marketing, and multi-method research. She has published in Journal of Consumer Research, Journal of Applied Psychology, Journal of Consumer Psychology, International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing and marketing and other social science journals. She is a member of the Journal of the Academy of Marketing Science editorial review board.

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