| Robin A. Coulter is Professor of Marketing and Marketing Department Head at the University of Connecticut. She received her Ph.D. and MBA from the University of Pittsburgh, and her BS from Pennsylvania State University. Dr. Coulter's research interests include cross-cultural consumer behavior, branding, advertising effects and effectiveness, pricing, services marketing, and multi-method research. She has published in Journal of Consumer Research, Journal of Applied Psychology, Journal of Consumer Psychology, International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing and marketing and other social science journals. She is a member of the Journal of the Academy of Marketing Science editorial review board. |