ARC: Connections: Conferences: Summer 2009: Track Chairs
There are 27 track chairs and co-chairs across 14 tracks
1. Consumer Psychology and Behavior [Description]
| Joseph Nunes is Joseph C. Nunes is an Associate Professor of Marketing at the Marshall School of Business. He has published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Public Policy & Marketing and Harvard Business Review as well as several other top academic journals. He currently serves on the Editorial Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing and Marketing Science |
| Kristin Diehl is an Assistant Professor of Marketing at the Marshall School of Business, University of Southern California. Her work has appeared in the Journal of Consumer Research, the Journal of Behavioral Decision Making, and the Journal of Marketing Research. For her dissertation article, published in the Journal of Consumer Research, she received an honorable mention for the Robert Ferber Award. She serves on the Editorial Review Board of the Journal of Consumer Research and the Journal of the Academy of Marketing Science. |
2. Branding and Marketing Communications [Description]
| Eric Yorkston is Associate Professor of Marketing at the Neeley School of Business, Texas Christian University. His research focuses on how consumers' language and information processing affect brand decisions. His work has appeared in the Journal of Consumer Research, Journal of Retailing, and others. |
| Deanne Brocato is Assistant Professor of Marketing at Iowa State University. Her research focuses on various service industry issues including emotional bonding to places, the role of other customers in the service environment, service and retail environmental design, the service decision process, service failures and excuse making, and problems associated with wait times. |
3. Sales and Sales Management Track [Description]
| Wesley Johnston is the CBIM RoundTable Professor of Marketing and director of the Center for Business and Industrial Marketing in the Robinson College of Business at the Georgia State University. His research interests include sales force management, buyer-seller relationships, and sales force automation. He is currently the editor of the Journal of Business and Industrial Marketing. His latest book is entitled: Managing Salespeople: A Relationship Approach. He has taught in doctoral programs in the UK, Australia, Finland, Jamaica and the US. |
| John (Jeff) Tanner, Jr. spent eight years in marketing and sales with Rockwell International and Xerox Corporation. He serves as the Research Director of the Center for Professional Selling and Associate Dean for Research and Faculty Development at Baylor University. He is an internationally known expert in professional selling and customer relationship strategies who has taught CRM and sales courses to executives and business school students in France, Canada, Australia, Trinidad & Tobago, Colombia, Mexico, and India. Jeff has authored or co-authored twelve books, including best selling textbooks on sales and business marketing. |
4. Global and Cross-cultural Marketing [Description]
| Susan Whelan is based at the Waterford Crystal Centre for Marketing Studies at Waterford Institute where she teaches brand and reputation management. Her research interests include corporate branding and customer orientation and she has a number of publications in these areas. She is also actively involved in a number of industry-led projects in healthcare and tourism. |
| Anthony Foley is based at the Waterford Crystal Centre for Marketing Studies at Waterford Institute of Technology in Ireland. His research interests include marketing strategy, services, and tourism marketing. He has presented at a number of international marketing conferences and has been active in publication of academic articles, case studies, book chapters, and practice-focused articles. He has also led a number of industry-related projects within the tourism and services sector in Ireland. |
5. Services Marketing and Management [Description]
| Shashi Matta (Ph.D. University of Southern California) is an Assistant Professor of Marketing at the Fisher College of Business, at The Ohio State University. His research interests include services marketing and branding, consumer behavior in services, and stereotyping. His research has been published in the Journal of Consumer Research, the Journal of the Academy of Marketing Science, and other journals. |
| Clay Voorhees (Ph.D. Florida State University) is an Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. His research focuses on answering managerial problems in service industries. Specific topics include segmentation of service customers, customer experience management, consumer complaining behavior, service failure and recovery, and branding for service firms. His research has been published in the Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Service Research, and other journals. |
6. Marketing Research and Technology Track [Description]
| Paul Connell is Assistant Professor of Marketing at Stony Brook University, Stony Brook, NY. His research interests include consumer behavior and public policy/health issues. |
| Yong Liu is Assistant Professor of Marketing at the University of Arizona. His research interests include media and entertainment markets, consumer interactions and third-party information, models of competitive strategies, and non-profit marketing. His work has appeared in journals such as Marketing Science, Journal of Marketing, and Journal of Public Policy and Marketing. |
7. Channels of Distribution, Supply Chain Management, Business-to-Business Marketing and Interorganizational Issues [Description]
| Mark Houston is the Eunice and James L. West Chair of American Enterprise in TCU’s MJ Neeley School of Business. His research on strategy, inter-firm relationships, and movies has been published in Marketing Science, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. A member of AMA’s Academic Council, Dr. Houston co-chaired the 2005 AMA Summer Educators’ Conference and is a member of the Editorial Review Boards of Journal of the Academy of Marketing Science and Journal of Supply Chain Management. |
| Chris Blocker is an assistant professor of marketing in the Hankamer School of Business at Baylor University where he is a member of the recently endowed Keller Research Center, which focuses on buyer behavior and marketing management issues. His research on understanding the dynamics of customer value and its implications for relationship management and segmentation has been published in Industrial Marketing Management, European Journal of Marketing, and Journal of Business and Industrial Marketing. |
8. New Product Development, Product Management and Entrepreneurship [Description]
| Wendy Boland is Assistant Professor of Marketing at the Kogod School of Business, American University. Her research focuses on consumer decision-making, information processing, and marketing and public policy issues dealing with children and adolescent consumers. Her work has been presented at the Association for Consumer Research, the Society for Consumer Psychology and the Korean Academy of Marketing Science. |
| Scott Radford is Assistant Professor of Marketing at the University of Calgary. His research interests focus on product design and consumers’ perceptions of product innovations. He has published in the Journal of Marcromarketing and presented his work at the American Marketing Association, the Association, the Association for Consumer Research, and the Macromarketing conference. |
9. Retailing and Pricing [Description]
| Todd Arnold (Ph.D. University of Missouri - Columbia) is Assistant Professor of Marketing in the Spears School of Business at Oklahoma State University. His research interests include retail and sales management, fairness, boundary employee stress, and product involvement. His research has been published or is forthcoming in Journal of Consumer Research, Journal of Applied Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Management, and Journal of Organizational Behavior, among others. |
| Lisa K. Scheer is the Emma S. Hibbs Distinguished Professor and Associate Professor of Marketing at the University of Missouri. Her research interests focus upon interorganizational relationships, cross-cultural foundations of fairness in business-to-business relationships, financial and other outcomes of relationship marketing, and the implementation of marketing strategy through interfirm marketing systems. Her research has been published in Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Academy of Management Journal, and International Journal of Research in Marketing, among others. Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Management, and Journal of Organizational Behavior, among others. |
10. Marketing Education and Teaching Innovation [Description]
| Mary Curren is Professor in the Department of Marketing at California State University Northridge, where she was formerly Director of the Small Business Institute. Her research focuses on consumer behavior with published articles in Education, Marketing and Psychology journals. She is on the Editorial Board for the Journal of Marketing Education. |
| Kristen Walker is Assistant Professor in the Department of Marketing at California State University Northridge. Her research focuses on brand preference, retail environments and social marketing with attention on consumer behavior in public and non-profit organizations; including research on universities as service retailers. |
11. Public Policy and Ethical Issues [Description]
| Lawrence J. Marks is Associate Professor of Marketing. He has wide ranging research interests in the area of consumer behavior and advertising effects, having investigated the effects of context, presentation order, puffery, country-of-origin claims, and repetition of advertising on consumers' processing of advertising. He has also worked with Dr. Michael Mayo on the development and testing of models of marketing ethics and consumer ethical decision-making. Dr. Marks' work has appeared in The Journal of Marketing Research, The Journal of Advertising, The Journal of the Academy of Marketing Science, International Marketing Review, and Psychology & Marketing and has been discussed in the Wall Street Journal. |
| Michael A. Mayo is Associate Professor of Marketing and Director of the Global Management Center at Kent State University. Dr. Mayo has conducted research in the areas of marketing ethics, international product development and advertising, sales and sales management and published articles in the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Small Business Management, and the Journal of Personal Selling and Sales Management. Currently, Dr. Mayo is investigating supply chain vulnerability in developing countries and the role that superstitious behaviors play in professional sales. |
12. Marketing Strategy/Marketing Management for Value Creation [Description]
| Sam Min is associate professor of marketing at California State University Long Beach. His research interests include entry competition and performance of market pioneers and early followers, incumbent firms’ entry motivations, marketing strategies for e-tailers. His work has appeared in scholarly journals including Journal of Marketing, Journal of Marketing Research, and Journal of Business Research. |
| Stephen Kim is Associate Professor of Marketing and Dean’s Faculty Fellow at Iowa State University. His current research interests include disruptive innovation, new business model adoption, and knowledge creation and use in interfirm relationships. His research has appeared in Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and other marketing journals |
13. E-Commerce and Technology [Description]
| Gary Davies is professor of corporate reputation at Manchester Business School where he heads the Reputation, Brand and Competitiveness research group. His areas of research interest include the tangible and intangible benefits of corporate branding, both on-line and off-line. His work has been published inter alia in the Journal of International Business, Harvard Business Review, Journal of the Academy of Marketing Science, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Research and the European Journal of Marketing. |
| Rosa Chun is Professor of Business Ethics and Corporate Social Responsibility at Manchester Business School in England. Her work focuses on the areas of sustainability, ethics, innovation, and Internet branding. Her work has appeared in the Harvard Business Review, Journal of the Academy of Marketing Science (JAMS), Journal of Business Ethics, Corporate Reputation Review, International Journal of Management Reviews, and Creativity and Innovation Management. |
14. Special Interest Groups [Description]
| Lynn Kahle is the Ehrman Giustina Professor of Marketing at the University of Oregon, where he is the founding Director of the Warsaw Sports Marketing Center. He has served as President of the Society for Consumer Psychology. Topics of his research include consumer psychology, marketing communications, and international marketing. |