Community

"Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society"

The theme of the 2008 Summer Educators’ Conference, "Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society," is designed to encourage thinking, research, and managerial insights into the effects of the power of marketing knowledge on consumers, organizations, markets, and society.

Marketing knowledge can and has been used to change they ways in which companies provide products and services to their target customers. It has also been used to transform how business firms and not-for-profit organizations view themselves and plan and execute their activities. Marketing knowledge has also affected how consumers approach the marketplace and how social activists try to make that marketplace a better experience for consumers. Marketing knowledge has also been put to work improving standards of living around the world.

Conference Co-Chairs:

General Information

The Summer Educators’ Conference is an important forum for current research and intellectual exchange. Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing.

The goal for the 2008 Summer Educators’ Conference is to present a program that highlights topics that will positively impact marketing scholarship, teaching and personal growth. Thus, we encourage authors to present their best work at the conference, whether applied, theoretical, or methodological in orientation.

Although the conference is open to special sessions and paper proposals on all marketing-related topics, a goal for the 2008 Summer Educators’ Conference is to seek conceptual or empirical work that incorporates the conference theme of “Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society.” We plan this emphasis for special sessions and strongly encourage potential participants to organize and propose such sessions with colleagues working in similar research domains. Special sessions might take the form of (a) traditional research presentations (3-4) with a discussant; or (b) interactive panel discussions with 4-6 panelists and a moderator. Other types of creative special sessions are also possible. Another goal of the conference is to serve as a professional development opportunity for marketing scholars that is consistent with the conference theme. This will be accomplished by creating a number of appropriate forums designed to enhance the professional development marketing academics.

The conference is organized around fourteen tracks, each with a Chair or Co-Chairs. This includes one track dedicated to the needs of the Special Interest Groups (SIGs) of the AMA Academic Division (Track 14). Please submit your competitive paper or special session proposal to an appropriate track. If you have questions about where to direct your proposals, feel free to contact the conference or track chairs.
 
In order to encourage authors to submit their best work to the conference, the option of publishing only an abstract in the conference proceedings is offered. At the time of submission, please specify your preference for publication in abstract or full-manuscript form if your paper is accepted. This choice does not affect the review process.