ARC: Career: Awards: AMA Irwin/McGraw-Hill
This annual award is designed to be the highest honor a marketing educator can receive. A recipient must be universally acknowledged as a long-standing leader in marketing education and he or she must have made extensive contributions to marketing education and the marketing discipline in general. Winners receive the award at the annual AMA Winter Educators' Conference.
Related ARContent: 2009 Call for Nominations
- 2010 Winner, Richard J. Lutz
- 2009 Winner, Valarie Zeithaml, Remarks by Valarie at the Award Ceremony
- 2008 Winner, Gary Lilien, Remarks by Gary at the Award Ceremony
- 2007 Winner, Leonard L. Berry, Summary of Len's Accomplishments
- 2006 Winner, Robert A. Peterson
- 2005 Winner, Kent Monroe, PowerPoint Slides from Kent's Speech