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ARC Menu for Marketing Strategy
arc
:
areas
: strategy
related arc content area:
management
,
product
The AMA
Marketing Strategy Special Interest Group
Syllabi in Marketing Strategy:
Undergraduate
,
Graduate
,
PhD
MBA Textbooks:
Marketing Planning and Strategy
Teachable News Stories:
Trade Press Stories on Strategy
Theory:
Comparative Advantage
Journals:
California Management Review
Journal of Brand Management
Journal of Strategic Marketing
Long Range Planning
Sloan Management Review
Strategic Management Journal
Strategy & Leadership
Web site for the
Strategic Management Society
The Academy of Management's
Business Policy and Strategy Division
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