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content areas
Managing Customer Loyalty: Orlando
Integrated Competitive Intelligence: San Francisco
Conjoint Analysis: Chicago
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ARC Menu for Pricing and Product
arc
:
areas
: product
related areas:
strategy
,
management
Syllabi:
Undergraduate Syllabi in Product Management
Course Materials:
Branding and Brand Management
New Product Development
Packaging and Design
Case:
Brand Management
Class Exercise:
Competitive Market Structure
History:
Brands and Branding
Bibliography:
Brands and Branding Readings
Book Reviews:
Brand Management Book Reviews from JM and JMR
Other Organizations:
Product Development Management Association
University Centers
Pricing Center
(Fordham)
Centre for Research in Brand Marketing
(Birmingham)
Marketing Institute
(Emory)
Trade Press Teachable News Stories:
Packaging
Product Management
Journals
International Journal of Product Development
Journal of Product & Brand Management
Journal of Product Innovation Management
Journal of Revenue and Pricing Management
Poetry
Haiku on the Product Life Cycle
by
A. Baleno
Haiku on New Product Pricing
by
A. Baleno
Hotel Design
by
George M. Zinkhan
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