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ARC Menu for Marketing Management
arc
:
areas
: management
related arc content area:
strategy
Syllabi in Marketing Management:
Undergraduate
,
Graduate
,
Executive
,
PhD
Syllabus in Crisis Management:
Executive
Trade Publications:
General Business and Marketing
Theories:
Agency Theory
Network Governance
Resource Based View of the Firm
Stakeholder Theory
Journals
Academy of Management Journal
Academy of Management Review
Administrative Science Quarterly
Australasian Marketing Journal
Business Horizons
California Management Review
EuroMed Journal of Business
European Journal of Innovation Management
European Journal of Marketing
European Management Journal
Harvard Business Review
International Journal of Innovation Management
Journal of Applied Marketing Theory
Journal of Business and Psychology
Journal of Business Research
Journal of Management
Journal of Management Studies
Journal of Marketing
Journal of Marketing Management
Journal of Marketing Theory and Practice
Journal of the Academy of Marketing Science
Management Decision
Marketing
Marketing Intelligence & Planning
Marketing Review
Marketing Theory
Organization Science
Review of Marketing Research
Journal Rankings:
Strategic Management
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