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ARC Menu for Software-Mediated Marketing

arc: areas: ecommerce

Related content areas: direct
AMA Academic Special Interest Group: Innovation, Technology and Interactivity
Syllabi: Undergraduate, Graduate, Executive
Cases from the Telecommunications Industry
Textbooks: Some E-Marketing and E-Commerce Books
Other Organization: Technology and Innovation Management SIG of the AoM
Trade Publications: E-Marketing and E-Advertising
Theories:
- Flow
- Technology Acceptance Model
Bibliography: eMarketing Citation Lists
p2p: Peer-to-Peer Resources by Sandeep Krishnamurthy
University Centers
- Center for Research in Electronic Commerce (Texas)
- Research Institute for Telecommunications and Information Marketing (University of Rhode Island)
Academic Journals:

From the Archives:

Electronic Marketing Training Camp, Marketing Educator, Fall 2001 - AMA Members Only.
Faculty Consortium on Ecommerce, Marketing Educator, Fall 2001 - AMA Members Only.
Internet Marketing and International Marketing, Marketing Educator, Summer 2001 - AMA Members Only.