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Additional Resources
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ARC
: Additional
AMA MarketingPower.com Resources
- Resources from the practitioner side of AMA
AMA Definition of Marketing
- Robert Lusch unveiled the new AMA definition in 2004
Art and Marketing
- Film, fiction and the literary as it relates to the marketing field
Historical Resources
- Pointers and resources on how we got here, across the decades
Marketing Humor
- Links to the hilarious side of marketing. Well, amusing at least
Legal and Ethical Aspects
- AMA code of ethics, intellectural property, teaching ethics
Open Content
- An academic movement with a goal of open access to scientific content
Various Additional Links
- Various links to additional and uncategorizable resources of interest
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