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MarketingPower
ARC
:
Additional
: MarketingPower Resources
Links to AMA MarketingPower.com resources useful to academics:
Collegiate Chapters
- This Division has hundreds of local chapters throughout North America.
Professional Chapters
- This AMA Division operates in 77 communities throughout North America.
AMA Webcasts
- Video on such topics as Advertising, B2B, CRM, Internet Marketing, and many others.
Best Practices Articles
- Primers on core marketing topics written for AMA by industry experts.
White Papers
- Sponsored reports that educate readers about marketing topics, presented as PDFs.
M Guide Services Directory
- A searchable database of firms offering marketing services.
Marketing Dictionary
- A Comprehensive Guide to all Marketing Words, Jargon and Concepts
Radio Shows
- Links to
AMA Radio
(Wednesdays 11:00 AM to 12:00 PM CST) and archives.
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