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ARC: Additional: History: Literature

ARContribution by R. M. Clarkson, Stanton Cort, Micael Dahlen, Eric DeRosia, Robert Mittelstaedt, Debra Riley, Stanley Shapiro, Peter Sinclair, Robert Tamilia, Christophe Van den Bulte and Ian Wilkinson.

General Marketing History - Citations on the historical development of marketing thought.
History of Terminology - When did the words "marketing" and "advertising" first appear?
History of the "Four P's" Concept - Origins of the alliterative mnemonic we all love to hate.
History of Brands and Branding - From tea in China and then onward to the present day.
History of Marketing Research - Potatoes and other urban legends contributed by Ronald Bush.
History of the Department Store - An annotated bibliography contributed by Robert D. Tamilia.

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