ARC: Additional: History: Literature: Terminology
ARContribution by Robert D. Tamilia
The first USA marketing textbook published with the word 'marketing' in its title was in 1914:
Butler, Ralph S., H. DeBower and J. G. Jones (1914), Marketing Methods and Salesmanship, NY: Alexander Hamilton Institute.
A book by Hoyt, published in 1912 had 'sales management' in its title:
Hoyt, Charles Wilson (1912), Scientific Sales Management A Practical Application of the Principles of Scientific Management to Selling, New Haven, CT: George B. Woolson and Co.
The first book in marketing per se by a USA academic, without the term in its title was:
Cherington, Paul Terry (1913), Advertising as a Business Force. NY: Doubleday, Page and Co.
Despite the title, this was a book more on marketing than on advertising and not on the psychology of advertising. The earliest publication I found in the literature that had the term 'advertising' in its title (book or article) was
Greeley, Horace (1850), “The Philosophy of Advertising,” Hunt’s Merchants Magazine, Vol. 23, pp. 580-583.
If you know of earlier texts with marketing in the title, please send email to tamilia.robert@uqam.ca.
Of course, before 'advertising' became the accepted expression, other terms were used such as signs, propaganda, advertisement, and others. Similarly, terms other than 'marketing' were used such as commerce, distribution, trade, etc. The origin of words and expressions is revealing in informing us not only about the history of words but of ideas as well.