Community

References on the general history of marketing thought:

• Bartels, Robert (1988), The History of Marketing Thought, Third Edition, Publishing Horizons, Inc: Columbus, OH.
• Dixon, Donald F. (2002), "Emerging macromarketing concepts from Socrates to Alfred Marshall," Journal of Business Research, 55(2), 87-95.
• Domizlaff, H. (1939), Die Gewinnung des offentlichen Vertrauens. Hamburg: HVA.
• Fullerton, Ronald, Peter Golder, Elizabeth Hirschman, Brian Jones and Terry Witkowski (2001), "A Pause for Reflection on the History of the Discipline," Panel presentation, (Chair: Richard Germain), AMA Summer Educators' Conference.
• Jones, D. G. Brian and Eric H. Shaw (2002), "The History of Marketing Thought," in Handbook of Marketing, Barton Weitz and Robin Wensley (eds.), Sage: Thousand Oaks, CA, 39-65.
• Lichtenthal, J. David and Beik, L. L. (1984), "A History of the Definition of Marketing,” Research in Marketing, Jagdish N. Sheth (ed.), JAI Press, Vol. 7, 133 - 163.
• Eric H. Shaw and D.G. Brian Jones (2005), "A History of Schools of Marketing Thought," Marketing Theory, Vol 5(3), 239-281.
• Sheth, Jagdish N., David M. Gardner, and Dennis E. Garrett (1988), Marketing Theory: Evolution and Evaluation, John Wiley and Sons.
• Vaidyanathan, Rajiv and S. S. Vaidyanathan (1997), "Ancient Wisdom: Parables for Modern Marketing," Journal of Marketing Education, 19 (Spring), 26-36.
• Wilkie, William L. and Elizabeth S. Moore (2003), Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development, Journal of Public Policy & Marketing, 22(2), 116-146.
• Wooliscroft, Ben, Robert D. Tamilia and Stanley J. Shapiro (Eds.) (2005), A Twenty-First Century Guide to Aldersonian Marketing Thought, Springer.

A non-academic reference:

Very Early History: De Foe, Daniel (1745), The Complete English Tradesman: Directing him in the several PARTS and PROCESSES OF TRADE, From his First Entering upon Business to his Leaving off, London: Printed for J. Rivington, at the Bible and Crown in St. Paul's Church-Yard